LAO
The 2020-21 Budget: Taxation of E-Cigarettes
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The 2020-21 Budget:
Taxation of E-Cigarettes
GABRIEL PETEK
LEGISLATIVE ANALY ST
FEBRUARY 24, 2020
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Executive Summary
State Taxes Cigarettes and E-Cigarettes. The state levies a $2.87 per pack tax on
cigarettes. The state currently taxes other tobacco products—including e-cigarettes—at
59 percent of the wholesale price.
Governor’s Budget Proposal
New Tax on E-Cigarettes. The Governor has proposed a new state tax on e-cigarettes at
a rate of $1 for every 20 milligrams of nicotine in a product (in addition to the existing tax). The
stated goal of this proposal is to reduce youth use of e-cigarettes. The proposal does not include
an inflation adjustment.
Revenue Would Go to New Special Fund. The Governor proposes that revenue from the
proposed e-cigarette tax be deposited into a new special fund. The fund would be available
for three purposes: administration and enforcement of the new tax, tobacco youth prevention
programs, and health care programs.
2020-21 Spending Proposals. In 2020-21, the Governor proposes spending $9.9 million from
the new fund on tax administration and $7 million on an enforcement tax force.
LAO Comments
Effects on Vaping and Smoking. Our review of available evidence suggests that the
proposed tax likely would reduce both youth and adult e-cigarette use substantially. The tax also
likely would increase adult cigarette smoking. The effects on youth cigarette smoking are unclear.
Tax Structure. If the Legislature wishes to enact a new tax on e-cigarettes, the proposed
nicotine-based tax structure is reasonable. If the Legislature agrees with the Governor’s focus on
reducing youth e-cigarette use, we suggest it consider alternative nicotine-based taxes that place
higher rates on products that tend to encourage or enable youth use.
Governor’s Proposed Tax Rate. The administration estimates that its proposal would result in
roughly the same state tax rate on nicotine intake, whether that intake comes from e-cigarettes
or conventional cigarettes. The administration, however, has not presented a compelling
argument for this rate. In particular, it has not made a case that e-cigarettes and cigarettes are
equally harmful, nor that the current cigarette tax is set at the right rate. The administration’s
comparison also does not account for federal taxes.
Initial Tax Rate. As the Legislature considers what tax rate to set on e-cigarettes, it faces six
key questions:
• How harmful are e-cigarettes?
• To what extent do vapers’ choices account for these harms?
• How would the tax rate affect e-cigarette use?
• How would the tax rate affect other outcomes, such as cigarette smoking?
• How would the tax rate affect compliance with the tax?
• How would the tax interact with other state and federal policies?
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Future Tax Rates. We recommend that the Legislature index the tax rate to inflation to keep
its economic value steady over time. We also recommend that the Legislature revisit the rate
frequently in the coming years.
Revenues. We estimate that the new tax would raise tens of millions of dollars annually.
Revenue Allocation. We recommend that the Legislature take an approach to revenue
allocation that prioritizes flexibility. Ideally, this would mean depositing the revenue into the
General Fund. If, however, the Legislature prefers to deposit the revenue into a special fund, the
Governor’s proposed approach is better than a restrictive, formulaic approach.
Tax Stamps. The Governor proposes $8 million in 2020-21 and ongoing for a stamp contract.
In the cigarette tax program, stamps help distinguish tax-paid cigarettes from others. Stamps
could have similar enforcement benefits for e-cigarettes, but they would need to be more
complex. The administration does not appear to have considered this complexity carefully
enough to justify the requested appropriation.
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BACKGROUND
What Are E-Cigarettes? Vaping products are from cigarettes. In addition to nicotine’s
electronic devices that heat liquid to create an addictive properties, researchers have raised
aerosol inhaled, or “vaped,” by the user. This report other concerns about its effects, particularly
uses the term “e-cigarettes” to refer to devices with regard to youth brain development.
that create aerosols containing nicotine—the • Other Aerosol Contents. E-cigarettes contain
substance that makes tobacco products addictive. much smaller amounts of the known toxicants
E-cigarettes come in a variety of forms, and the mix and carcinogens present in cigarettes. That
of available products has changed rapidly in recent said, emerging research suggests that they
years. Some e-cigarettes create aerosols that are may contain other substances of potential
unflavored or tobacco-flavored, while others taste concern. More generally, many of the
like fruit, candy, menthol, or mint. long-term health effects of e-cigarette use
E-Cigarette Health Concerns. Researchers appear to be unknown at this time.
and public officials have raised a variety of health
concerns related to e-cigarettes and to vaping E-Cigarette Use
more generally. We classify these concerns into
Youth Use of E-Cigarettes Has Grown Rapidly.
three categories:
As shown in Figure 1, youth e-cigarette use has
• 2019 E-Cigarette or Vaping Use-Associated grown rapidly in the U.S. over the last few years.
Lung Injury (EVALI) Outbreak. In the summer Nationwide, the share of high school seniors who
of 2019, public health officials in many states report using e-cigarettes at least once in the past
reported a sharp increase
in severe lung injuries
Figure 1
associated with the use of
vaping devices. This increase Nationwide, Youth Use of
continued until September E-Cigarettes Has Grown Rapidly
2019, at which point the Share Using E-Cigarettes At Least Once in the Past 30 Days (Self-Reported)
number of new EVALI
cases began to decline. As 30%
of February 4, 2020, the
Centers for Disease Control 25
and Prevention (CDC) had
received reports of 2,758 20
hospitalizations and 64 8th Grade
10th Grade
deaths resulting from these 15
injuries. The CDC has
identified a substance used
10
in certain illicit cannabis
12th Grade
products as a key factor
5
contributing to EVALI, but
investigations into the
causes of these injuries are 2017 2018 2019
still ongoing.
Source: Miech, Richard, Lloyd Johnston, Patrick O'Malley, Jerald Bachman, and Megan
• Nicotine Concentrations. Patrick (2019). "Trends in Adolescent Vaping, 2017-2019." New England Journal of Medicine
Many e-cigarettes enable 381:1490-1491.
users to inhale more nicotine
than smokers typically obtain
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month rose from 11 percent in 2017 to 25 percent by purchasing cigarettes over the Internet
in 2019. Despite California’s relatively low and from retailers in lower-tax states. A 2009
declining rates of cigarette smoking, the state also federal law known as the Prevent All Cigarette
has experienced rapid growth in youth e-cigarette Trafficking (PACT) Act gives states some
use. As shown in Figure 2,
e-cigarettes were roughly five
Figure 2
to six times as popular as
Among California High School Students,
conventional cigarettes among
E-Cigarettes More Popular Than Cigarettes
California high school students
during the 2017-18 school year. High School Students' Reported Tobacco
Use in 2017-18 California Student Tobacco Survey
Daily E-Cigarette Users
Disproportionately Young, but
Combustible Cigarettes
Most Are Adults. As shown in
Figure 3, daily e-cigarette users Not Users
are disproportionately young, but Users
the majority are adults. One-fifth
E-Cigarettes
of daily users are under 18 and
another fifth are 18 to 24 years Not Users Users
old. The remaining three-fifths are
25 or older.
Current Cigarette and
1 to 2 3 to 5 6 to 19 20 to 30
E-Cigarette Policies
Days of Use in the Last 30 Days
State Taxes Cigarettes.
California levies a $2.87 per pack
excise tax on cigarettes. Ballot
measures have enacted $2.75 of
this rate, while the Legislature has Figure 3
enacted the other $0.12. Two of Daily E-Cigarette Users Are
the key tools used to enforce this Disproportionately Young, but Most Are Adults
tax include:
Share of Daily E-Cigarette Users Nationwide
• Stamps. To pay the cigarette 25%
tax, cigarette distributors
purchase tax stamps from
20
the state-approved vendor,
then affix them to packs of
15
cigarettes before they sell
the cigarettes to wholesalers
10
or retailers. These stamps
help tax administrators,
businesses, and consumers 5
distinguish tax-paid
cigarettes from others.
11-17 18-24 25-29 30-39 40-49 50-59 60+
• Federal Law on Purchases
Age
From Other States.
Sometimes consumers try to Sources: 2018 National Youth Tobacco Survey, 2018 Behavioral Risk Factor Surveillance System,
and 2018 American Community Survey.
avoid state cigarette taxes
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effective tools for preventing this type of tax (CDPH) to develop recommendations and take
avoidance. actions related to e-cigarettes, including a
vaping awareness campaign.
State Taxes E-Cigarettes. California levies an
• In November 2019, the Attorney General and
excise tax on non-cigarette tobacco products. This
local officials sued JUUL, a leading e-cigarette
tax has applied to e-cigarettes since April 1, 2017.
manufacturer, for allegedly marketing its
The rate currently is 59 percent of the wholesale
products to youth and failing to provide
price.
required health warnings.
Required Adjustments Reduce Tax Rate
Over Time. The California Department of Tax and The Legislature currently is considering further
Fee Administration (CDTFA) must adjust the tax actions, including a bill that would ban flavored
rate on non-cigarette tobacco products (including tobacco products (including flavored e-cigarettes)
e-cigarettes) annually based on a formula originally and the tax proposal discussed in this report.
established by Proposition 99 of 1988 and modified Federal Government Has Taken Actions.
by subsequent ballot measures. Under this formula, Although the federal government levies excise
the tax rate on e-cigarettes depends on the ratio of taxes on conventional cigarettes and most other
the state cigarette tax rate to the average wholesale tobacco products, it does not levy such a tax on
price of cigarettes. (In particular, the rate is equal e-cigarettes. However, the federal government has
to this ratio multiplied by roughly 117 percent.) taken some steps towards regulating e-cigarettes.
However, cigarette prices tend to grow over time, For example, in January 2020, the Food and Drug
so the tax rate as a share of the overall price Administration (FDA) banned the sale of certain
tends to decline over time. Correspondingly, the types of flavored e-cigarettes. The FDA additionally
e-cigarette tax rate tends to decline over time as announced that e-cigarette manufacturers would
well, as illustrated in Figure 4. need to submit applications for FDA approval by
State Has Taken Other Actions. In addition May 2020. At this time, the scope and timing of
to levying an excise tax, the state has undertaken further FDA actions are unclear, but the agency
a variety of efforts related to
e-cigarettes, with a particular
Figure 4
focus on reducing youth use.
Examples include: Required Adjustments Reduce
California's Tax Rate on E-Cigarettes Over Time
• Chapters 7 and 8, Statutes
Tax Rate (Percentage of Wholesale Price)
of 2016 (SB X2 5, Leno
and SB X2 7, Hernandez) 70%
raised the minimum age to
60
purchase e-cigarettes (and
other tobacco products)
50
from 18 to 21.
• Chapter 295, Statutes of 40
2019 (SB 39, Hill) imposed
30
stricter age verification
requirements for e-cigarettes 20
(and other tobacco products)
10
sold online or by mail.
• In September 2019,
2017-18 2018-19 2019-20
the Governor issued an
executive order directing Fiscal Year
CDTFA and the California
Department of Public Health
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appears to be taking a more active
Figure 5
role in e-cigarette regulation than it
Statewide E-Cigarette Taxes
had in the past.
Many States Tax E-Cigarettes. Year
State Implemented Current Rate
California is one of 18 states that
currently levy statewide excise Taxes on Wholesale Price
taxes on e-cigarettes. As shown in California 2017 59%
Illinois 2019 15%
Figure 5, these taxes come in four
Maine 2020 43%
forms:
Minnesota 2012 95%
• Percentage of Wholesale Nevada 2020 30%
Pennsylvania 2016 40%
Price. California is one of nine
Vermont 2019 92%
states that impose e-cigarette
taxes as a percentage of the Tax on Retail Price
New York 2019 20%
wholesale price. The tax rates
range from 10 percent to Taxes on Volume of E-Liquid
95 percent. Delaware 2018 $0.05/ml
Kansas 2017 $0.05/ml
• Percentage of Retail Price.
Louisiana 2015 $0.05/ml
New Jersey and New York tax
North Carolina 2015 $0.05/ml
retail sales of e-cigarettes at
Ohio 2019 $0.10/ml
10 percent and 20 percent West Virginia 2016 $0.08/ml
respectively.
Taxes That Vary By Type of Product
• Volume-Based. Nine states Connecticut 2019 10% of wholesale price
levy e-cigarette taxes based or $0.40/ml
on the volume of liquid, New Jersey 2018 10% of retail price or
$0.10/ml
with rates ranging from 5 to
New Mexico 2019 13% of wholesale price
27 cents per milliliter.
or $0.50 per cartridge
• Cartridge-Based. New Washington 2019 $0.09/ml or $0.27/ml
Mexico taxes cartridge-based
e-cigarette products at
$0.50 per cartridge.
GOVERNOR’S PROPOSAL
New Tax on E-Cigarettes. The Governor has exact amount of tax on each item would be
proposed a new state tax on e-cigarettes with the determined in two steps: (1) rounding up the total
stated goal of reducing youth use of e-cigarettes. amount of nicotine to the next-highest multiple
(The new tax would be in addition to the existing of 20 milligrams, and (2) assessing a $1 tax per
tax described above.) The proposed tax would go 20 milligrams, For example, the tax on an item
into effect on January 1, 2021. The proposal also containing 92 milligrams of nicotine—roughly the
includes a one-time tax on e-cigarette inventories amount in a four-pack of 3 percent nicotine JUUL
to deter businesses from stockpiling untaxed pods—would be $5.
products in advance of the tax increase. Governor’s Revenue Estimates. The 2020-21
Tax Rate. The rate of the new tax would be Governor’s Budget assumes that the proposed
roughly $1 for every 20 milligrams of nicotine in e-cigarette tax would raise $34 million in 2020-21
a product (in addition to the existing tax). The and $55 million in 2021-22. That said, the
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administration has emphasized that the amount of • Tax Administration. The Governor has
revenue raised is highly uncertain at this time. proposed spending $9.9 million from the new
Revenue Would Go to New Special Fund. The fund in 2020-21, $10.2 million in 2021-22,
Governor proposes that revenue from the proposed and $10.4 million in 2022-23 for CDTFA to
e-cigarette tax be deposited into a new special administer the tax.
fund. The Legislature would appropriate the monies • Vaping-Related Enforcement. The Governor
in this fund during the annual budget process. has proposed spending $7 million in 2020-21
The fund would be available for three purposes: and ongoing for the California Highway Patrol
administration and enforcement of the new tax, (CHP) and the California Department of
tobacco youth prevention programs, and health Justice (DOJ) to create a task force to enforce
care programs. laws related to vaping devices generally
2020-21 Spending Proposals. The 2020-21 (not limited to e-cigarettes). We analyze this
Governor’s Budget includes two specific proposals proposal along with other CHP proposals in
for spending the revenue raised by the new tax. The 2020-21 Budget: Transportation.
LAO COMMENTS
In this section, we provide information and regarding youth cigarette smoking is more
perspectives for the Legislature to consider as it ambiguous.
weighs not just the Governor’s proposal, but also
Tax Structure
the design of e-cigarette taxes more broadly.
Nicotine-Based Tax Reasonable. The amount
Effects on Vaping and Smoking
of nicotine contained in e-cigarette liquid can vary
Tax Likely Would Reduce E-Cigarette Use widely, even for a given volume and price. For
Substantially. Our review of available evidence example, retailers often sell ten-milliliter bottles of a
suggests that the proposed tax likely would reduce given brand of liquid for the same price, regardless
both youth and adult e-cigarette use substantially. of whether that liquid’s nicotine concentration
That said, the size of these effects is uncertain. Key is high, low, or somewhere in between. Due to
sources of uncertainty include recent changes in this variation, the Governor’s proposal to tax
the e-cigarette market, potential major state and e-cigarettes based on nicotine content would
federal policy changes besides the proposed tax, raise the cost of nicotine more directly and
and the novelty of the proposed tax structure. consistently than a price-based, volume-based, or
Likely Increase in Adult Smoking; Effects on cartridge-based tax. This would make the proposed
Youth Smoking Unclear. In principle, the new tax tax structure more effective at discouraging nicotine
could lead to higher or lower conventional cigarette consumption than the alternative tax structures.
smoking. On one hand, to the extent that the This focus on nicotine—rather than some other
tax reduces the number of people who become measure of the chemical composition of e-cigarette
addicted to nicotine, it could reduce cigarette liquid—is reasonable for two reasons: (1) many
smoking. On the other hand, to the extent that the e-cigarette health concerns are nicotine-related;
tax reduces the number of smokers who switch and (2) information about e-cigarettes’ nicotine
from cigarettes to e-cigarettes, it could increase content generally is readily available.
cigarette smoking. In our view, the best available Alternative Nicotine-Based Structures Worth
evidence suggests that the proposed tax likely Considering. If the Legislature agrees with the
would increase cigarette smoking among adults, Governor’s focus on reducing youth e-cigarette use,
at least over the first few years. The evidence we suggest it consider alternative nicotine-based
tax structures that could target youth use more
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effectively. In particular, the state could levy a the comparison should include federal taxes, since
relatively high tax rate on products that tend to they also affect consumers’ behavior.
encourage or enable youth use, and a relatively
Setting the Tax Rate
low tax rate on other products. For example, the
Legislature could levy a higher tax rate on types of Consider Wide Range of Rates. The
e-cigarettes that are smaller or easier to use, and a administration has not presented a compelling
lower tax rate on other types. argument in favor of its proposed tax rate. More
generally, the evidence we reviewed does not
Assessing Governor’s Proposed Tax
indicate any “sweet spot” that would make one
Rate
specific tax rate preferable to others. Consequently,
Administration Aims to Tax Vaped we suggest that the Legislature consider a wide
and Smoked Nicotine at Same Rate. The range of possible rates. As it considers what tax
administration has indicated that it intends to rate to set, the Legislature faces six key questions:
tax nicotine intake at the same rate, regardless
• How Harmful Are E-Cigarettes? The choice
of whether the nicotine is vaped or smoked.
of an e-cigarette tax rate depends crucially
The administration estimates that the proposed
upon a full assessment of the harmful
e-cigarette tax rate of $1 per 20 milligrams of
effects of e-cigarettes, which requires close
nicotine, combined with the existing tax rate of
consultation with scientific experts. All else
59 percent of the wholesale price, would bring the
equal, the greater the harm, the higher the
state’s overall tax rate on e-cigarettes roughly in
appropriate tax rate.
line with its tax rate on conventional cigarettes.
• To What Extent Do Vapers’ Choices
Are E-Cigarettes and Cigarettes Equally
Account for These Harms? The choice of
Harmful? Given potential substitution between
a tax rate depends on the extent to which
cigarettes and e-cigarettes, we suggest considering
consumers’ choices—such as whether or
the two tax rates in relation to each other. If the
not to vape, and how much—account for
Legislature views cigarettes and e-cigarettes as
e-cigarettes’ harmful effects. All else equal,
equally harmful, then taxing them at the same rate
the greater the extent to which vapers’
could make sense. The administration, however,
choices account for these harms, the lower
has not presented an argument that they should be
the appropriate tax rate. The answer to
considered equally harmful.
this question likely differs between youth
Is the Cigarette Tax Currently Set at the
and adults, both of whom represent large
Right Rate? Even if the Legislature shares the
shares of the overall population of frequent
administration’s intent of taxing e-cigarettes
e-cigarette users.
and cigarettes at the same rate, a key question
• How Would the Tax Rate Affect E-Cigarette
remains: what should that rate be? As long as
Use? In general, we would expect higher
the Legislature is considering changes to the
tax rates to reduce actual e-cigarette
e-cigarette tax rate, we see no reason to rule
consumption more effectively than lower tax
out changes to the cigarette tax rate as well.
rates.
Whether the current rate appropriately balances the
• How Would the Tax Rate Affect Other
trade-offs discussed above is unclear. (As noted
Outcomes, Such as Cigarette Smoking? In
in the “Background” section, ballot measures have
general, we would expect higher e-cigarette
enacted cigarette taxes totaling $2.75 per pack.)
tax rates to increase adult smoking more than
Why Not Consider Federal Taxes? The federal
lower rates. (As noted above, the effects on
government currently taxes cigarettes at $1.01 per
youth smoking are unclear.) As noted above,
pack but does not levy a tax on e-cigarettes. If the
however, the Legislature could consider
Legislature would like to set the e-cigarette tax rate
changing not just the tax rate on e-cigarettes,
based on a comparison to the cigarette tax rate,
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but also the tax rate on conventional to this inflation, the real economic value of any
cigarettes. fixed amount of money—such as one dollar per
• How Would the Tax Rate Affect Compliance 20 milligrams of nicotine—diminishes over time.
With the Tax? In general, we would expect As shown in Figure 6, for example, tax rates set
higher tax rates to reduce tax compliance in fixed dollar terms—such as the state’s taxes
more than lower rates. For example, a on cigarettes and distilled spirits—do not remain
higher tax rate would give consumers fixed in economic terms. Instead, absent policy
a stronger incentive to avoid the tax by changes, they tend to decline over time. To address
purchasing e-cigarettes
from out-of-state over the Figure 6
Internet. The PACT Act does
Inflation Can Reduce Real Tax Rates Over Time
not apply to e-cigarettes, so
the state’s ability to deter
Real Tax Rate on Distilled Spirits
this type of tax avoidance is
2019 Dollars per Ounce
somewhat limited.
$0.14
• How Would the Tax Legislative Increase 1967
Interact With Other State 0.12
and Federal Policies? In
0.10
general, the greater the
extent of other state or 0.08
federal policy actions to
0.06
Legislative Increase 1991
reduce youth e-cigarette
0.04
use, the lower the tax rate
needed to achieve this 0.02
policy goal. For example,
if the state bans flavored
1959 1969 1979 1989 1999 2009 2019
e-cigarettes, the tax rate
need to achieve a given
reduction in youth vaping Real Tax Rate on Cigarettes
likely would be lower than if 2019 Dollars per Pack
the state does not enact a
$3.50
flavor ban.
Proposition 56
3.00 2016
Recommend Revisiting Rate
Frequently. Currently available
2.50
answers to these questions likely
do not provide clear guidance
2.00
on the tax rate. Accordingly, we
Proposition 10
recommend that the Legislature 1998
1.50
revisit the e-cigarette tax rate at
least once every two years to 1.00 Legislative Proposition 99
Increase 1967 1988
assess the need for changes.
0.50
Adjusting Rate for
Inflation
1959 1969 1979 1989 1999 2009 2019
Inflation Can Reduce Real
Tax Rates Over Time. Prices
tend to rise over time. Due
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this issue, some of the state’s tax policies—such on e-cigarettes—could have large effects on
as fuel tax rates, cannabis cultivation tax rates, e-cigarette sales in California.
and income thresholds used to calculate income • Consumer Response to Tax. The extent to
taxes-include statutory language directing the which consumers would respond to the tax by
administration to adjust these policies annually to reducing e-cigarette use or avoiding the tax
account for inflation. through other means is uncertain.
Governor’s Proposal Does Not Include
Useful Data Could Be Available Soon.
Inflation Adjustments. The Governor’s e-cigarette
Until recently, the state did not require tobacco
tax proposal does not include annual inflation
taxpayers to distinguish e-cigarettes from other
adjustments. The administration argues that
types of tobacco products (such as cigars or
adjusting the new tax for inflation would not be
chewing tobacco) on their tax returns. As a result,
consistent with its goal of aligning the state’s tax on
the state did not collect any administrative data on
e-cigarettes with its tax on cigarettes, which is not
e-cigarette sales. The Governor’s recent executive
subject to an inflation adjustment.
order directed CDTFA to require taxpayers to list
Recommend Inflation Adjustments. If the
e-cigarette sales separately from other tobacco
Legislature chooses to enact a nicotine-based
sales starting in January 2020. This administrative
e-cigarette tax, we recommend that it direct the
change could yield data that could help us refine
administration to adjust the tax rate for inflation.
our revenue estimates in the coming months. Even
If the Legislature wants to maintain a consistent
in the best-case scenario, however, many of the
relationship between tax rates on cigarettes and
uncertainties described above will remain.
e-cigarettes, we recommend that it adjust both
tax rates for inflation, rather than neither. The Revenue Allocation
Legislature could create a cigarette tax inflation
Options Range from Very Flexible to Very
adjustment without amending any ballot measures.
Restrictive. If the Legislature chooses to enact a
For example, in addition to the existing cigarette
new tax on e-cigarettes, it has a range of options
tax, the Legislature could create a new cigarette tax
for allocating the resulting revenue. At one end of
that starts at zero dollars per pack and increases
the spectrum, the Legislature could take a very
annually by the amount required for the combined
flexible approach, depositing the revenue into
rate to keep pace with inflation.
the General Fund and appropriating it through
Revenues the annual budget process along with other
General Fund revenue. (For example, this is the
Tax Likely Would Raise Tens of Millions of
current method for allocating alcoholic beverage
Dollars Annually. The amount of revenue raised
tax revenues.) At the other end, the Legislature
by the proposed tax is highly uncertain at this time.
could take a very restrictive approach, depositing
Our current best estimate is that the tax initially
the revenue into a special fund and directing
would raise tens of millions of dollars annually.
the administration to appropriate it continuously
The estimates included in the 2020-21 Governor’s
to specific departments or programs based
Budget are reasonable, but actual revenue could
on a detailed formula. (For example, this is the
be much higher or lower than those estimates. Key
current approach for allocating most tobacco tax
sources of uncertainty include:
revenues.)
• Data Limitations. We have not found any The Governor’s proposal falls somewhere in
precise, credible estimates of the current size between these two approaches. On one hand, the
of the proposed tax base—the total amount of proposal would place some restrictions on the use
nicotine sold in e-cigarettes in California. of the new revenue by depositing it into a special
• Changing Policy Landscape. Potential fund set aside for designated purposes. On the
state and federal policy changes—such as other hand, the Legislature would appropriate the
a state flavor ban or further FDA restrictions funds during the annual budget process, and a
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wide range of programs would be eligible to receive above, the revenues raised by the new tax are
the funds. highly uncertain. Accordingly, if the Legislature
Recommend Very Flexible Approach. We chooses to deposit the new e-cigarette tax
recommend that the Legislature take an approach revenue into a special fund, appropriating less than
to revenue allocation that prioritizes flexibility. $24 million from this fund in 2020-21 would be
Ideally, this would mean depositing the revenue prudent. Alternatively, the Legislature may want to
into the General Fund. If, however, the Legislature consider how it will fund the planned expenditures
prefers to deposit the revenue into a special fund, if revenues fall below $24 million. As discussed in
we view the Governor’s relatively flexible approach The 2020-21 Budget: Transportation, for example,
much more favorably than a restrictive, formulaic the Legislature could consider a variety of options
approach. for funding the proposed enforcement task
force, rather than relying exclusively on the new
We discuss in detail a number of advantages
e-cigarette fund.
of flexibility in our 2018 report, Taxation of Sugary
Drinks. Flexibility allows budgeting to focus on General Fund Could Help Address Revenue
key issues like the costs and benefits of different Uncertainty. Although the revenue raised by the
proposals. The resulting budget discussions proposed tax is highly uncertain, the range of
revolve around questions like, “How cost-effectively possible revenues would be small in the context
does this proposal advance our policy goals?” of the General Fund. Consequently, depositing
or “Would these resources be better spent in a the revenues into the General Fund would allow
different program?” In contrast, when the state the Legislature to provide some insurance against
uses formulas or special funds to commit excise tax this revenue uncertainty by pooling the risk across
revenues to specific purposes, budget discussions many areas of the budget.
often revolve around questions like, “How much
Tax Administration
revenue will this tax raise this year?”
Connection Between Proposed Language Additional Cost to Add Tax to Information
and Enforcement Proposal Unclear. The Technology (IT) System. The cost of implementing
Governor’s proposed trailer bill language the proposed e-cigarette tax includes some items
designates the monies in the new fund for that are not included in the Governor’s January
youth tobacco prevention programs, health care budget proposals. Most notably, the January
programs, and administration and enforcement of proposals do not include the cost of adding the tax
the new e-cigarette tax. The proposed CHP-led to CDTFA’s new IT system. We anticipate a budget
enforcement task force, however, would not focus proposal to cover this one-time cost—likely in the
on e-cigarettes specifically. Instead, it would range of $6 million to $8 million—later this spring.
conduct enforcement activities related to the illicit Stamps Could Aid Enforcement, But Cost and
vaping market broadly, including devices that Feasibility Unclear. $8 million of the Governor’s
deliver nicotine, tetrahydrocannabinol (THC), and $10 million tax administration proposal would be
other substances. Accordingly, if the Legislature for a stamp contract. The intent of this proposal is
decides to appropriate money from the new to create a system of tax stamps analogous to the
e-cigarette fund to this proposal, we recommend ones used in the state’s cigarette tax program. The
that it modify the trailer bill language to authorize feasibility and effectiveness of cigarette tax stamps
this use of the fund. is due, in part, to the high degree of consistency in
Consider How Funding Shortfalls Would Be the size, shape, and amount of tax due on a pack
Handled. The Governor’s official January proposals of cigarettes. Packs typically contain 20 cigarettes
include $17 million of expenditures from the new and thus require a $2.87 tax stamp. A second,
fund. Including the additional administrative costs less common type of pack contains 25 cigarettes
described below, we expect the administration’s and requires a $3.59 tax stamp. As a result, the
overall 2020-21 expenditure plan for e-cigarette vendor needs to produce just two denominations of
tax revenues to total roughly $24 million. As noted
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stamps, and taxpayers can comply with the tax by would require taxpayers to affix multiple stamps per
affixing just one stamp to each pack. item. Furthermore, the vendor would need to offer
In contrast to cigarettes, the size, shape, and stamps that could fit on all manner of e-cigarette
amount of tax due on e-cigarettes would vary packages. In principle, careful implementation
widely under the Governor’s proposal. As a result, could overcome these challenges. The information
the proposed e-cigarette tax either would require provided to date, however, does not suggest that
the vendor to produce stamps in a much wider the administration has considered them carefully
variety of denominations than cigarette stamps, or enough to justify the requested appropriation.
CONCLUSION
In this report, we have discussed many issues If the Legislature chooses to enact a new tax
for the Legislature to consider as it decides on e-cigarettes, we recommend that it take an
whether to change the state’s approach to taxing approach to revenue allocation that prioritizes
e-cigarettes. We find that a tax based on nicotine flexibility. Ideally, this would mean depositing the
content has some advantages. We also suggest revenue into the General Fund. If, however, the
that the Legislature consider a wide range of Legislature prefers to deposit the revenue into a
possible tax rates. Once the Legislature has chosen special fund, we view the Governor’s proposed
a rate, we recommend indexing the rate to inflation approach much more favorably than a restrictive,
and revisiting it frequently to assess whether further formulaic approach.
adjustments are warranted.
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SELECTED REFERENCES
Cantrell, Jennifer, Jidong Huang, Marisa S. Greenberg, Haijuan Xiao, Elizabeth C. Hair, and Donna Vallone
(2019). “Impact of E-Cigarette and Cigarette Prices on Youth and Young Adult E-Cigarette and Cigarette
Behaviour: Evidence From a National Longitudinal Cohort.” Tobacco Control.
Cotti, Chad, Erik Nesson, and Nathan Tefft (2018). “The Relationship Between Cigarettes and Electronic
Cigarettes: Evidence From Household Panel Data.” Journal of Health Economics 61:205-219.
Cotti, Chad, Charles Courtemanche, Johanna Catherine Maclean, Erik Nesson, Michael Pesko, and
Nathan Tefft (2020). “The Effects of E-Cigarette Taxes on E-Cigarette Prices and Tobacco Product Sales:
Evidence From Retail Panel Data.” National Bureau of Economic Research Working Paper 26724.
Deng, Xueting and Yuqing Zheng (2019). “Estimating the Effects of Electronic Cigarette Excise Taxes on
the Demand for Tobacco Products.” Mimeo, University of Kentucky.
Pesko, Michael and Casey Warman (2019). “The Effect of Prices and Taxes on Youth Cigarette and
E-Cigarette Use: Economic Substitutes or Complements?” Mimeo, Georgia State University.
Pesko, Michael, Charles Courtemanche, and Johanna Catherine Maclean (2019). “The Effects of
Traditional Cigarette and E-Cigarette Taxes on Adult Tobacco Product Use.” National Bureau of Economic
Research Working Paper 26017.
Saffer, Henry, Daniel Dench, Michael Grossman, and Dhaval Dave (2019). “E-Cigarettes and Adult
Smoking: Evidence from Minnesota.” National Bureau of Economic Research Working Paper 26589.
Zhao, Juliana (2019). “E-Cigarettes and Cigarettes: Complements or Substitutes?” Mimeo, University of
California, Berkeley.
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LAO PUBLICATIONS
This report was prepared by Seth Kerstein, and reviewed by Brian Uhler and Carolyn Chu. The Legislative Analyst’s
Office (LAO) is a nonpartisan office that provides fiscal and policy information and advice to the Legislature.
To request publications call (916) 445-4656. This report and others, as well as an e-mail subscription service, are
available on the LAO’s website at www.lao.ca.gov. The LAO is located at 925 L Street, Suite 1000, Sacramento,
CA 95814.
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