LHC
Consumer Protection: a Quality of Life Investment
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LITTLE HOOVER COMMISSION
Richard R. Terzian
Chairman
Michael Alpert
Vice Chairman
Carl D. Covitz Daniel W. Hancock
Assemblymember Sally Havice Gary H. Hunt
Senator Quentin L. Kopp Gwen Moore
Angie Papadakis Assemblymember Charles Poochigian
Senator John Vasconcellos Stanley R. Zax
Consumer Affairs Subcommittee
Gwen Moore, Chair
Michael Alpert
Angie Papadakis
STAFF
Jeannine L. English
Executive Director
James P. Mayer
Deputy Executive Director
John V. De Rosa
Researcher
This report was adopted by the Commission on May 28, 1998 by a unanimous vote of those
members present. Commissioner Hunt voted to adopt the report, except for Recommendation 2.
State of California
LITTLE HOOVER COMMISSION
June 17, 1998
S:illvHavj~ The Honorable Pete Wilson
Aswnblymcnw
Governor of California
G;ory H. Hunt
Que:nrU". L Kapp
The Honorable John Burton The Honorable Ross Johnson
-,~
President Pro Tempore of the Senate Senate Republican Leader
A..n£ie f>~f'lda.b~ and members of the Senate
Ct.",!"" Pooclnp1
A$j""'~hc The Honorable Antonio Villaraigosa The Honorable Bill Leonard
Speaker of the Assembly Assembly Republican Leader
and members of the Assembly
J=~tLE."glish
£=0111 ..... Dt'l't:C!.aT Dear Governor and Members of the Legislature:
Each year, the State invests hundreds of millions of dollars in the name of
consumer protection. Each year, consumers suffer losses because of unqualified
professionals and fraud, unfair and anti-competitive business practices. Sometimes
the losses are measured in dollars and sometimes in tears.
In this report, the Little Hoover Commission makes recommendations that it
believes will help the State improve the return that Californians receive on the
money invested in consumer protection.
California has more than a century of experience in the consumer protection
business. For nearly 40 years the State has had a department dedicated solely to
being guardian, advocate and educator of citizens as consumers. If there is a
lesson from this experience it is that consumer protection done right is government
at its best.
Done right, consumer education helps buyers throughout'the marketplace make
smart decisions -- avoiding bad actors and bad products, minimizing losses and
lawsuits.
Done right, consumer advocacy results in market conditions that encourage robust
competition ~~ providing consumers with more choices at lower prices and
rewarding investors who support innovation and excellence.
Done right, consumer regulations build public confidence by ensuring that minimum
standards will be met without discouraging competition, by investigating
complaints and fairly but assertively enforcing the law.
Milton Marks Commission on Caliiornia State Government Organization and Economy +htrp:lIW"W'¥.lhc.c:tgov!1hc.htm
660 J Street, Suite 260+Sacramen!O, CA 95814+916-445-2125+14x 916-}22.nC9+e-rruut:inle.hoover@ihc.ca..gov
Done right, consumer protection is seamless -- with licensing officials, investigators and
law enforcement authorities working cooperatively regardless of their agency affiliation.
In each of these areas education and advocacy, regulatory structure and interagency
collaboration -- the Little Hoover Commission found civil servants working hard to make
California a better place to live and do business. And in each of these areas, the
Commission saw opportunities to improve consumer protection.
The Little Hoover Commission became interested in the State's consumer protection
apparatus because in so many of the issue areas explored by the Commission in recent
years public advocates complained that the State's commitment to consumer protection
was waning. Whether the service was long-term care for the growing number of aging
Californians or an embryonic telecommunications technology, the public expects the State
to protect privacy, to counter fraud, to ensure minimum standards and to enforce the
laws.
During its review the Commission found that the State has an adequate, even ambitious
legal framework for giving consumers a voice in the political process that often shapes
their choices in the marketplace. The Consumer Affairs Act of 1970 eloquently articulates
how important consumer education is to an efficient free market. And the law envisions
the need and creates mechanisms to coordinate the consumer-related activities of the
disparate government agencies that have some responsibility over some niche in the
marketplace.
Yet consumer advocates, business representatives and even present and past leaders of
the State's consumer protection units nearly unanimously agree that as a whole the
network of consumer protections is not living up to its potential. Momentum has been
lost. The day-to-day exigencies of operating public agencies have somehow overwhelmed
the ability of the organizations to work together and be as dynamic as the markets they
monitor.
Some advocated that the State lower its sights. The Little Hoover Commission heartily
disagrees. As the century closes, a very dynamic marketplace is creating new
opportunities for generating wealth and improving the standard of living -- and generating
new threats to the health, safety and economic well-being of Californians. The State
cannot sit on the sidelines waiting for potential threats to the public safety to materialize
before taking action.
Too often, consumer protection is seen as adversarial to business, and that is not
inherently the case. Establishing rational minimal standards and fairly enforcing those
standards rewards the most efficient and effective suppliers, just as it protects consumers
from harm.
To be sure, government cannot pretend or aspire to protect all consumers in every
transaction. That reality is among the reasons why consumer education is the best
protection. But that reality cannot be used as an excuse for failing to aggressively
investigate complaints and enforce laws, particularly when adequate special funds are
dedicated to that purpose. In some instances, the Commission believes a targeted
investment of General Fund revenue will improve the public welfare, enhance commerce
and prevent the need for more intensive government intervention.
In short, consumer protection is a quality of life investment. In some cases, regulations,
licensing, enforcement and education programs can result in higher consumer prices. But
those investments can also yield reliable and healthy goods and services, and priceless
peace of mind.
The Little Hoover Commission stands ready to work with the Legislature and the Governor
to make these reforms a reality.
Sincerely,
~~~
Richard R. Terzian ")
Chairman
Consumer Protection:
A Quality ofL ife Investment
June 1998
Table of Contents
Table of Contents
Section Page
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
~
Introduction · . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Background · . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1
, ,
Consumer Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Consumer Advocacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Organizational Structure ...................................... 49
Interagency Collaboration ..................................... 63
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Appendices · . . . . . . . . . . . . . . . . . .. . .. . . . . . . . . . . . . . . . . . . . . . . . . 77
,
Endnotes . . . . . . . . . . . . . . . . . . . . . . , . . . . . . . . . . . . . . . . . . . . . . . . . 89
Little Hoover Commission: Consumer Protection
Table of Contents
Table of Sidebars
Title Page
Clear and Definite Danger 18
The Director's Duties ...................................... . 19
General Responsibilities, No General Funding 21
The Legislative Analyst's Threshold .............................. 23
The Department of Real Estate ................................. 33
Filling the Void 45
LAO Assessment: Nix the Boards 57
Benefits, Perils of Board-Based Government ........................ 60
Receiving Complaints ......... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 68
Table of Graphics
Title Page
State Entities with Consumer-Related Divisions 16
General Fund Revenue ....................................... 21
Department of Consumer Affairs: Boards and Commissions .... . . . . . . . .. 87
Little Hoover Commission: Consumer Protection
Executive
Summary
Little Hoover Commission: Consumer Protection
Executive Summary
Executive Summary
A
s California's economy has matured, consumer protection has
evolved into a government imperative. Done correctly, consumer
protection efforts facilitate market efficiency, improve public
decision-making and empower all consumers to make smart choices while
shielding the most vulnerable from the worst abuses.
The State fulfills its consumer protection role in a variety of ways, with
dozens of agencies charged with some consumer-related function. But
ensuring this protection is the core expertise and the fundamental
responsibility of the Department of Consumer Affairs. And as envisioned
by the Consumer Affairs Act of 1970, it is the job of the department to
see that other agencies are working in concert with the public's interest.
In enacting the 1970 law, the Legislature and the Governor
commissioned thedepaitment with a noble charge and steeled it with
significant authority. Over time, that mission has held up as an important
public policy goal that is worth pursuing with the vigor originally
intended.
Over time, the potential for the policy to advance the public interest has
been demonstrated by solid investigations, innovative education efforts
and effective advocacy. But with time, the department's edge has been
dulled -- by a lack of resources, a dysfunctional organizational structure
and a diminished sense of purpose.
iii
Little Hoover Commission: Consumer Protection
Historically, consumer protection has been an ephemeral public issue -
one that waxes and wanes like the business cycle. Concerns rise
meteorically when scandalous abuses are exposed or when harsh
business decisions turn a skeptical public cynical. But history also
teaches policy makers that in good times and bad -- and whether
politically hot or not -- consumer protection is good for buyers and
sellers. Market economies are helped by informed consumers, by
assertive enforcement of unfair business practices and by a low tolerance
for unscrupulous behavior.
The findings and recommendations contained in this report are intended
to affirm the intent of the Consumer Affairs Act of 1 970 and the
Department of Consumer Affair's essential role in this regard -- while
refining some of the ways those goals are pursued to reflect the lessons
learned in the last three decades and the needs of the next decade.
In the areas of education and interagency collaboration, the
recommendations seek to make the most of existing government
activities by coordinating the efforts of state and local consumer-related
agencies. In the area of advocacy, the recommendations seek to
creatively fortify existing but underdeveloped advocacy efforts.
While the forces against organizational change are great, the
recommendations on the department's structure seek to better align the
regulatory boards and the department -- to increase accountability,
flexibility and effectiveness.
Toward those ends, the Little Hoover Commission makes the following
recommendations:
Consumer Education
F
inding 1: While consumer education is often the most cost
effective and least intrusive form of consumer protection, the
State lacks a well-planned and well-funded effort to. equip
consumers with the information they need to protect themselves.
When consumers select the best goods and services at the best available
prices, the forces of the market encourage innovation and efficiency.
Equally important, consumer education can prevent the need for more
intrusive and costly intervention by government, such as licensing and
enforcement. Even staunch consumer advocates believe that well
conducted education programs provide consumers with the best of all
protections: The ability to make wise choices and the knowledge to
resolve inevitable disputes.
iv
Executive Summary
Recommendation 1: The Department of Consumer Affairs
should develop a comprehensive consumer education program
and the Governor and the Legislature should provide General
Fund money to operate that program.
• The highest priority for consumer education funding should be
instances in which the public health and safety are jeopardized.
• The education program should be based on a strategic assessment
of those areas of the marketplace where consumers are vulnerable
to the greatest abuses and where there is the least government
infrastructure to prevent or respond to those abuses.
• The education program should provide for coordination between
federal, state and local agencies involved in regulating that aspect
of the market.
• The education program should include ongoing coordination with
media, consumer advocates and trade organizations to amplify and
distribute the message throughout the marketplace, including the
use of public service announcements.
• The education program needs to be adaptive and flexible as new
areas of concern are identified.
• The Department of Consumer Affairs should develop standardized
criteria for releasing information on individual licensees. The
criteria should make as much information available to consumers
as is possible, while shielding businesses from unsubstantiated
claims. Telephone hot lines, on-line resources and other means of
communicating information about individual licensees should
clearly explain the potentially relevant information that is not
I provided and how often the info.rmation is updated.
I
I
Consumer Advocacy
F
inding 2: Californian consumers are not adequately
represented in tbe variety of policy making venues in wbicb
tbeir interests are at stake.
There are a number of public forums in which policies are forged that
directly affect the quality, supply and price of consumer goods and
services: the Legislature, regulatory venues, the judiciary, and at times
just the court of public opinion. In most of these forums, business
v
Little Hoover Commission: Consumer Protection
interests -- both individually and aggregated into associations -- are well
represented by professionals skilled in the procedures and cultures of
those public venues. In nearly all cases, consumers lack the same level
of representation. While the stake of individual consumers in each of
these proceedings are small, their collective stake is large. This small
individual stake discourages participation and there is no natural
mechanism for sufficiently encouraging consumers to effectively
consolidate their interests. As the State has neglected this role, the task
has fallen to a few and diminishing number of nonprofit activists with
limited resources.
Recommendation 2: The Governor and the Legislature should
create and fund a Consumer Advocacy Council to serve as a
repository for consumer advocacy funds and as a vehicle for
distributing those funds through a competitive process to
nonprofit groups that agree to represent consumers on a
particular issue for a specific time.
• The council should be comprised of a range of consumer interests
-- such as retired citizens, renters and those with lower incomes.
The director of the Department of Consumer Affairs should be a
member of the board. Other members could include previous
directors of the department and legislative committee chairs.
• While at times policy makers may want to appropriate General
Fund or special fund revenue for specific advocacy programs, the
council should first explore the use of court judgments, foundation
and federal grants.
• The council should annually conduct a public process to identify
the most immediate concerns to the broadest range of consumers
and in which consumers are most grossly under-represented. The
council should solicit proposals from nonprofit groups and award
intervenor grants .to fund consumer advocacy on those issues.
Each grant should be evaluated to determine the effectiveness of
the effort, providing information to guide future council decisions.
Organizational Structure
F
inding 3: The organizational structure of the Department of
Consumer Affairs has evolved in ways that do not provide the
best possible protection for California consumers.
vi
Executive Summary
The Department of Consumer Affairs' organizational chart documents a
tortured history of often conflicting goals. For decades professional
licensing organizations that were created in the name of consumer
protection were captured by the industries they regulated -- and in some
instances that problem persists. in reputation if not reality. The
Legislature's Sunset Review efforts have clearly prodded boards to be
more consumer oriented, but the remedy for ineffective entities is to
eliminate the board and transfer the program's regulatory responsibilities
to the department. While this process reduces the ability of the regulated
industry to thwart consumer protections, it also reduces the public
accountability afforded by open meeting laws and reduces the subject
matter expertise provided by board members.
Recommendation 3: The boards should be transformed from
nearly autonomous units into policy-making bodies that set
regulations and review enforcement actions - allowing
licensing, enforcement and administrative activities to be
coordinated and eventually consolidated within the department
• This change should begin with the formal involvement of the
department director in the activities of every board by having a
seat on each board, even if that seat were routinely staffed by a
proxy.
• The Governor and the Legislature should enact legislation providing
the director of the department with the authority to approve the
selection of new board executive officers. The legislation also
should formalize the director's role in orienting and training new
board members to their task as guardians of the consumers'
interests.
• Fees collected from regulated professions should be aggregated
into one special professional regulation fund that is then
distributed among the boards and the department. This would
untie the fiscal relationship between the regulated and the
regulator, it would prevent regulated professions from starving
enforcement efforts, and it would erode the popular concept that
boards exist for the purpose and the benefit of the professions.
• The department's assessment on boards for administrative
services should be disaggregated by the services provided,
allowing the boards to select which services they want to pay for
while encouraging them to "purchase" those services as soon as
the department can perform them more cost-effectively than the
boards.
vii
Little Hoover Commission; Consumer Protection
Interagency Collaboration
F
inding 4: State and local government efforts on behalf of
consumers are numerous and varied - but they also are
uncoordinated, and as a result are not as effective as possible.
In recent years more than a dozen state agencies have fully developed
consumer protection functions. In addition, the Attorney General, many
county district attorneys and some local governments devote resources
toward making sure that the marketplace is functioning for the benefit of
consumers and in policing individual cases of fraud and anti-competitive
behavior. These efforts are occasionally coordinated. But more often
the State's limited consumer protection efforts are further limited by
institutional isolation. Clearly consumers would be served better if
protection efforts were guided by two fundamental principles: first, that
government should work in the most seamless way possible, and second
that all of the various tools and talents represented by the various
agencies are acting in an orchestrated and effective manner.
Recommendation 4: The Department of Consumer Affairs
should develop a Consumer Protection Alliance to coordinate
the activities between state and local agencies responsible for
consumer protection.
• The top officials from the agencies represented in the alliance should
meet at least annually to establish goals for the coming year and to
assess the progress made toward already established goals. The alliance
also should establish technical committees of managers and supervisors
to identify specific problems and recommend solutions that would
provide seamless and effective consumer protection.
• The alliance should help the department to fashion a process and
establish standards that the department should use to fulfill its statutory
obligation to assess and report on the consumer protection activities of
other state departments.
• The department's Consumer Information Center should be formally
designated and widely advertised as the centralcontact point between
California consumers and the State. While the center is paid for with
special funds, it clearly operates as a primary contact for consumers
with complaints that fall within the jurisdiction of other agencies or
within the jurisdiction of no particular government agency. While some
General Fund revenue is warranted for this effort. the department should
also implement available technologies to track and assess other agencies
for the calls fielded by the Consumer Information Center that fall within
the responsibility of those other agencies.
viii
Introduction
Little Hoover Commission: Consumer Protection
Introduction
Introduction
T
he modern consumer protection movement is most often
associated with the 19605, when concerns about product safety,
misleading advertising and fraud angered an increasingly skeptical
public. Those concerns first made headlines. Then they were forged
into public policy, which resulted in new government programs.
But long before the rebellious '60s, government acted in ways that
benefited consumers.
From the earliest days of the Republic, political leaders recognized the
fundamental role of government in free market economies: Civil and
criminal laws define personal property, unfair business practices, market
abuses and fraud. The government facilitates economic growth by
investing in public infrastructure and by allocating public resources. The
courts provide a venue for resolving disputes.
On the other hand, as the modern market began to emerge, so did the
mantra of caveat emptor, or buyer beware. The Latin phrase implied
that while producers and consumers benefit from a government-defined
market, the specifics of individual transactions were a private, not public
concern.
Consumerism, as it is known, today began to emerge at the close of the
19th century -- and with it a new role for government. Mechanization
pushed people off of self-sufficient farms and pulled people toward the
factories and markets of a new urban America.
3
Little Hoover Commission: Consumer Protection
The first of three waves of modern consumerism rose as the national
distribution of brand-named goods and newspaper advertising
transformed the relationship between producer, merchant and buyer. 1
Upton Sinclair's 1906 book The Jungle exposed the horrors of a Chicago
meat plant and generated a public outcry about food safety. The federal
government responded by creating the Federal Trade Commission and
the Food and Drug Administration.
Inspired by these events and the Progressive political movement, states,
including California, also saw a growing role for themselves. The
California Legislature had passed the Medical Practices Act in 1876 to
counter the injurious potential of being treated by an incompetent or
unscrupulous physician. By the close of the century, the State had
expanded its regulatory net to other professions whose occupations
were closely linked to public safety -- dentists and nurses, accountants
and lawyers, architects and engineers.
At the same time, political concerns rose about the economic hegemony
of monopolies and trusts. While the federal government created anti
trust laws, states expanded rate-setting and route regulation over
franchised monopolies -- railroads, ferries, trucking, and as they matured,
public utilities including water, power and telephone.
The second wave of modern consumerism came in the late 1920s and
1930s -- as mass-produced goods, and in particular electric appliances,
flooded a market that was reshaped by radio advertisements. Stuart
Chase and Frederick J. Schlink's 1927 book Your Money's Worth
distilled public concerns about new product safety and reliability.
Consumers Union was founded and Congress passed numerous laws
that resulted in minimum standards for products and advertising.
The third and most recent wave of consumerism began in the early
1960s as global markets, an explosion of new products, the expansion
of credit and the maturation of television created new concerns about
product safety, lending practices and advertising claims.
In 1962, in a speech to Congress, President John F. Kennedy outlined
four basic consumer rights: a right to safety, a right to be informed, a
right to choose among a variety of products and services at competitive
prices, and a right to a fair hearing by government during the formation
of public policy, or in other words, a right to be heard.
Ralph Nader's 1965 book Unsafe at Any Speed helped to define a public
agenda that resulted in the creation of the National Highway Traffic
Safety Administration and the Consumer Product Safety Commission.
And so it was in California, where consumer concerns rapidly evolved
from protest placards to line-items in public budgets. The policy was
outlined in the Consumer Affairs Act of 1970, which created the
Department of Consumer Affairs out of its predecessor, the Department
4
Introduction
of Professional and Vocational Standards. The department was given a
mission far broader than the regulation of specific licensed businesses.
Civil servants and political appointees were given the job of educating
consumers on all relevant issues, advocating on behalf of consumers in
all relevant public forums, and increasing regulatory and enforcement
efforts against bad actors in all corners of the marketplace.
More recently, the federal and state governments have deregulated
markets in which economic analyses
have showed that vigorous competition
could be expected to put a constant
The Legislature finds that vigorous
downward pressure on prices and
encourage increasing consumer choice representation andp rotection ofc onsumer
and quality of goods and services. interests are essential to the fair and
Those policies reflect assessments that
efficient functioning of a free enterprise
demonstrated how over-regulation can
increase prices, limit choice and market economy.
discourage innovation -- indicating that Business and Professions Code § 301
the government's role requires a
sophisticated balancing!
These concepts have been articulated by economists and policy analysts.
They were placed in statute by overwhelming bipartisan support. And
they remain an essential benchmark for assessing government's efforts
in the area of consumer protection. As stated in California's Consumer
Affairs Act of 1970:
It is the intent of the Legislature and the purpose of this chapter
to promote and protect the interests of the people as consumers.
The Legislature finds that vigorous representation and protection
of consumer interests are essential to the fair and efficient
functioning of a free enterprise market economy. The Legislature
declares that government advances the interests of consumers by
facilitating the proper functioning of the free enterprise market
economy through fal educating and informing the consumer to
insure rational consumer choice in the marketplace; fbI protecting
the consumer from the sale of goods and services through the
use of deceptive methods, acts, or practices which are inimical
to the general welfare of consumers; rcl fostering competition;
and {dl promoting effective representation of consumers'
interests in all branches and levels of government. 3
The Legislature went on to define the consumer's interest in a -way that
despite its construction seems to be without limits:
Ulnterests of consumersH is limited to the cost, quality, purity,
safety, durability, performance, effectiveness. dependability.
availability and adequacy of choice of goods and services offered
or furnished to consumers and adequacy and accuracy of
information relating to consumer goods. services. money. or
5
Little Hoover Commission: Consumer Protection
credit (including labeling, packaging and advertising of contents,
qualities and terms of sale).
4
This intent language is notable both for its breadth and its restraint.
While the Legislature saw consumer protection as broadly defined and
paramount, it also saw the State's role first and foremost as a
"facilitator" of market efficiency rather than an intervenor in the
marketplace.
Achieving ambitious public policy goals, however, is a greater challenge
than setting those goals. Policy makers and program managers have
worked persistently to develop effective organizational structures,
guiding statutes and regulations, management and leadership techniques
that would provide the mandated protections to a growing and diverse
population of consumers in a rapidly evolving marketplace.
Consumer-related policy questions cannot be asked and answered with
any finality. A healthy economy by definition involves a constant
evolution of goods and services, producers and consumers. An equally
healthy government provides for constant assessment of how and how
well it is providing consumer protection.
Conducting that assessment is complicated by the reality that no one
agency or even level of government is responsible for all consumer
protection activities. In recent years a number of public agencies have
recognized that consumer protection is among their reasons for existing.
Some have even established units dedicated to consumer protection.
Still, in California the nexus for all of these issues is the Department of
Consumer Affairs, which statutorily holds the broad mandate for
ensuring protection of all California consumers. By law it is required to
stand on behalf of consumers -- in the marketplace and on the soapbox,
in public forums such as the Legislature and the courts, and in private
meetings among public and private sector leaders.
In this report, the Little Hoover Commission examined four mainstays of
the State's consumer protection function: .
1. Consumer Education. Common sense and academic research
have long shown that educated consumers make smarter
choices, discerning quality and price, rewarding efficient and
innovative suppliers with their business, and resolving disputes
on their own behalf. The State's premier statute places
education high, and consumer advocates and bUSiness interests
often agree that is the best course of action.
2. Consumer Advocacy. The need for government-sponsored
consumer advocacy has been defined by economists in theory
and demonstrated in public venues. In general, consumers often
do not organize themselves collectively when the individual costs
of participating in public forums are high and the individual
6
Introduction
benefits are low. Few people take a day off work to testify at a
regulatory hearing over a utility rate increase that will mean small
change to them. Advocacy is often lacking even when the
aggregated costs to consumers are high.
3. Organizational Structure. The organizational structure of the
Department of Consumer Affairs is an issue that predates the
department itself, and has never been adequately resolved. The
department is the product of an evolution of policies shaped by
political and economic interests - a debate historically controlled
by the regulated industries. Changes as a result have been
incremental rather than holistic. This structure is important
because it shapes how, and how well consumer protection is
accomplished particularly in the area of professional regulation,
where ineffective consumer protection can result in limited
choices and higher prices.
4. Interagency Cooperation. The interdepartmental structure also is
important because many governmental agencies are involved and
consumer protection can never be placed into one entity. In fact
many agencies have expanded their consumer protection
functions since the Department of Consumer Affairs was created.
Previous Commission Studies
The little Hoover Commission has twice before reviewed the state
agency charged entirely with consumer protection:
• An Examination of the Department of Professional and Vocational
Standards. In 1967, the Commission issued a report on the
Department of Professional and Vocational Standards (later
renamed the Department of Consumer Affairs). The report
recommended converting the licensing boards to advisory groups,
centralizing investigative and legal resources and using license
fees to reimburse the General Fund rather than directly finance
individual regulatory boards.
• Comments and Recommendations Regarding Professional and
Business licensing. In January of 1979, the Commission, at the
request of the Secretary of the State and Consumer Services
Agency, evaluated the conclusions of a regulatory task force the
Department of Consumer Affairs had established to scrutinize the
performance of the professional and vocational boards. The Little
Hoover Commission concluded that some of the task force's
most stinging criticisms were unsubstantiated. However,
considerable evidence remained to show the boards were not
putting consumer interests first.
7
Little Hoover Commission: Consumer Protection
In addition to those reviews, a number of more contemporary reports by
the Little Hoover Commission have involved state programs with an
important consumer protection element. Among the most recent:
• When Consumers Have Choices: The State's Role in Competitive
Utility Markets. Consumer protection in changing utility markets
is the fundamental issue addressed in the Commission's 1996
report. In addition to the overriding concerns about providing
effective regulation to produce the lowest consumer prices, the
Commission dealt specifically with the role of consumer advocacy
in the public venues in which utility regulation issues were
debated and defined. The Commission recommended that an
office of consumer advocacy be established in the Attorney
General's office to deal with utility issues.
• Long-Term Care: Providing Compassion Without Confusion. In
more select and less visible "markets," such as the delivery of
long-term care for the elderly and infirm ed, the public wants -
and federal, state and local agencies are called on to encourage
and ensure -- low-cost, high-caliber care. A central element in
the Commission's 1996 report concerned better enforcement of
regulations governing long-term care providers.
And finally, the department's board-based structure puts it in the
spotlight in larger reviews of government structure, and in particular
assessments of the State's reliance on boards and commissions to
perform a wide range of functions. The Little Hoover Commission has
contributed to that debate, as well:
• Boards and Commissions: California's Hidden Government. In
1989, the Little Hoover Commission released a report on boards
and commissions. In this report, the Commission recommended
developing #sunrise# criteria for evaluating the best way of
addressing new public concerns that may warrant public action,
but not necessarily a new organization. It recommended a
sun setting process by which agencies would have to prove their
worth.
Methodology
D
uring this review, the Commission organized a series of meetings
with those who playa role in public consumer protection efforts -
local prosecutors, legislators and their staff, business interests and
consumer advocates. A list of round table participants is contained in
Appendix A. The directors and managers of other state agencies with
consumer-related functions also were interviewed, along with some of
the executive officers of professional boards within the department. A
list of those interviewed is contained in Appendix B.
8
Introduction
The Commission empaneled an advisory committee that met twice to
further flesh out the issues and the challenges facing the department and
the State's efforts to fulfill the interests of the department. A list of
Advisory Committee members is contained in Appendix C.
And the Commission conducted a public hearing in November 1997 to
explore how the State fulfills its consumer protection mandates. A list
of witnesses is contained in Appendix D.
With the assistance of consumer advocates and the cooperation of
numerous public officials, the Commission has completed this report. It
begins with a transmittal letter, an Executive Summary and this
Introduction. A Background is followed by four chapters, on Consumer
Education, Consumer Advocacy, Organizational Structure and
Interagency Cooperation, which are followed by a Conclusion,
Appendices and Endnotes.
9
Little Hoover Commission: Consumer Protection
10
Background
.:. Government consumer protection activities
protect the public health, safety and
welfare and make free markets more
efficient by allowing buyers to make more
informed choices.
.:. A wide range of local, state and federal
agencies perform some consumer-related
functions -- educating buyers about their
choices, licensing providers, enforcing
minimum standards for professional
competence, ethical behavior and product
safety and reliability.
•: . A long-standing issue concerning the
State's consumer protection efforts has
been the independence of the professional
boards and their relationship to the
director of the Department of Consumer
Affairs.
11
Little Hoover Commission: Consumer Protection
12
Background
Background
T
he State's response to the Consumer Movement has been to vest
a wide variety of public agencies with some consumer protection
function. These protections are justified by economic analyses
that show certain government interventions increase efficiency in the
market. Perhaps more importantly, practical politics often require a
government response when the unqualified or the unscrupulous take
advantage of consumers.
In California, specific functions are performed by several departments.
In some cases consumer protection is a new addition -- as it is with the
Department of Motor Vehicles' role in enforcing the automobile lemon
law. In other cases, programs were created for the sake of the
consumer, but have evolved with the careful guidance of the regulated
industry.
In California, as in most states, the regulation of professions and some
businesses is accomplished by semi-autonomous boards grouped within
a department. The California Department of Consumer Affairs -- in
addition to providing administrative support to the boards -- has broad
authority to advance consumer protections wherever needed.
Over the years, the department has made significant contributions to
making Californians better consumers, helping to identify bad actors, and
defining a marketplace that induces the spirited competition that leads
to better service at lower prices. But the department also is haunted by
the conflicting relationship between itself and the semi-autonomous
boards and commissions, and the department's overall effectiveness has
been limited by significant funding reductions.
13
Little Hoover Commission: Consumer Protection
The Public Sector and the Public Interest
A
perennial public policy issue is the role of the government in the
marketplace. One economic justification for government
intervention is "market failure," when the dynamics of the market fail to
provide a desired commodity in a competitive way. For instance, when
it has been demonstrated that a certain good or service is most
efficiently provided by a single provider, the government has regulated
monopolies. Environmental pollution is another market failure -- because
the market does not consider the economic costs of the degradation -
and government has intervened to correct for that failure.
Two other common market failures are the provision of public goods and
"inadequate information."S Both of these failures are used to justify the
government consumer protection activities:
• Consumer Protection as a Public Good. Public goods are ones
that for a variety of reasons are not adequately provided by
private suppliers. Economists often use military defense as the
classic public good: If government did not provide for the public
defense, the market would not either. Among the reasons is the
"free rider" problem. If public defense were not supported by
public taxes, some people would support it, some people would
not -- but all would benefit. So it is, economists say, with
consumer advocacy: Few people want to do it or pay for it, but
everyone stands to benefit from it.
• Consumer Protection as Information. Many consumer protection
activities -- including regulatory mechanisms .- are premised on
the consequences to consumers, the economy and society at
large due to inadequate information. For instance, a patient who
does not know that a doctor is a fraud can suffer extreme injury.
To counter this lack of information, the State sets minimum
standards and enforces those standards to ensure competence -
improving the commerce of medical practice.
State policy makers have been relatively quick to create regulations
where inadequate information can cause harm to the public health,
safety and welfare - if not because regulations can make the market
more efficient, certainly because it is responsive to public concerns.
In practice, regulators have asserted that strict licensing provisions
reduce the need for extensive enforcement mechanisms -- and that is the
rationale for license exams and other minimum requirements for lawyers,
doctors, accountants and engineers that can be difficult to pass.
However, a practical consequence of this trade-off is that new providers
may be artificially kept out of the market, reducing competition and
increasing prices. And if enforcement is inadequate, consumers may be
assuming too much about a provider -- and as a result still suffer the
consequences of "inadequate information" anyway.
14
Background
In other fields, low licensing requirements are expected to be
counterbalanced with more rigorous enforcement efforts. That is the
case in security guards, where turnover is high and the industry wants
to minimize recruitment times. It is also the case in vehicle repair -
where workers are not licensed but registered, resting virtually all of the
consumer protection on the efficacy of enforcement programs.
In more recent years, however, many industry-specific regulatory bodies
have come under criticism for rules that do more to limit competition
than protect consumers. As the Little Hoover Commission noted more
than 30 years ago, too many businesses are being regulated at the
behest of those businesses.
Industry-specific regulatory mechanisms are legally complemented by
broad antitrust and anti-competition statutes, fraud, unfair business
practices and other legal provisions intended to reduce consumer abuses
in the marketplace.
From an economic standpoint, consumer activists argue that well
executed consumer protections are good business, as described in
testimony from the California Public Interest Research Group:
Strong consumer protections and effective enforcement powers
cut down on unacceptable business practices and provide
consumers additional powers of redress, thereby making the
marketplace more efficient and properly self-regulating. When
bad corporate practices are allo wed to continue and proliferate,
honest businesses are left to suffer along with consumers who
get ripped off.6
From a more practical and political standpoint, consumer protection
efforts are government's response to citizen complaints, as described in
testimony by Consumers Union:
Consumers often feel powerless when fighting businesses,
particularly large corporations. That imbalance of power,
combined with the impact on one's quality of life that consumer
problems often have, are important reasons why the State needs
to take a strong role in assisting consumers. 7
And in numerous ways, the State has taken a strong role. Regulators
are fond of saying their rules govern from cradle to grave because the
State regulates the doctors that bring Californians into the world and the
funeral, cemetery and embalming industry that usher them out. For
practical reasons, these consumer protection efforts are diffused
throughout government -- a reality that creates opportunities and
challenges for those charged with consumer protection.
15
Little Hoover Commission: Consumer Protection
Broad-Based Consumer Protection
I
f closely examined nearly all state agencies have a consumer-related
function. In some instances, consumer protection was the inspiration
for its creation -- but that fact may have been lost along the way as
regulators became more sympathetic to those they regulate than the
public they serve.
Thank.s, however. to nonprofit consumer advocates and to government
"re-engineering" efforts. consumers do not have to look quite so hard to
find the programs operating on their behalf. In the nearly ritualized
exercise among bureaucracies of the 1990s, efforts to identify
"customers" have refocused industry-aligned agencies away from fee
payers and back toward taxpayers.
Many state agencies have recognized and formalized their role in
consumer protection by establishing dedicated units to respond to calls
from the buying public, investigate complaints and more vigorously
enforce regulations that had long been central to their statutory mission.
Some of those departments -- besides the Department of Consumer
Affairs -- that have named consumer assistance or protection units are
identified in the table below.
Department of Developmental Services Assists consumers of developmental services
Department of Fair Employment and Housing Investigates discrimination complaints
Department of Insurance Provides information and investigates
consumer complaints against insurers
Department of Justice Investigates complaints and enforces antitrust
and consumer protection laws
Department of Motor Vehicles Investigates consumer complaints and
enforces the vehicle lemon law
Department of Corporations Regulates securities, financial services and
health maintenance organizations
Department of Rehabilitation Assists consumers of rehabilitation services
Public Utilities Commission Sets rates and regulates public utilities
State Bar of California Investigates complaints against attorneys
State Department of Financial Institutions Regulates banks, savings and loans, and
credit unions
16
Background
Other agencies have not designated special consumer divisions, but still
have expanded the function. The Department of Real Estate, for
instance, proactively has expanded the information it makes available to
buyers about the agents that the State regulates. And others, such as
the Department of Social Services, have seen their consumer-related role
increase as the number of people using a regulated service increase.
The Attorney General also plays a broad and large role. Many state
agencies rely upon the Attorney General to act on their behalf during
enforcement and other legal proceedings. The Attorney General also
enforces anti-competition, fraud, false advertising and other provisions.
In many of these instances. the Attorney General has coordinated with
county district attorneys, more than one regulatory agency and even
other states. It focuses on cases with statewide significance or those
with victims in more than one county.·
This diffused approach reflects a rational distribution of responsibility,
leaving to subject-matter experts the responsibility for protecting that
group of consumers. But it also creates the potential for confusion,
duplication or unintended gaps in the State's protection efforts.
For example, medical services are increasingly dominated by managed
care providers. So who does a consumer turn to? Physicians are
licensed by the Medical Board, which is in the Department of Consumer
Affairs. Health maintenance organizations are regulated by the
Department of Corporations. Hospitals are licensed by the Department
of Health Services. And to complicate matters, the Department of
Health Services has some authority over those health maintenance
organizations that provide Medi-Cal services.9
Similarly, lemon law violations can be reported to the Department of
Motor Vehicles or the new Motor Vehicle Board, but Consumer Affairs
arbitrates many of the cases.
In addition, no matter how these functions are grouped organizationally,
public managers face a persistent challenge of divided loyalties and
conflicting expectations. Consumer advocates, some policy makers and
even some sections of the statutes expect those agencies to stand up
on behalf of the consumer. Conversely, the businesses. other policy
makers and other sections of the statutes expect and direct those
agencies to work on behalf of the industries by developing new markets,
promoting California-made products and limiting competition.
The Department of Consumer Affairs is often described as an umbrella
agency for the semi-autonomous professional boards that were created
over time. But by law, the Department of Consumer Affairs is supposed
to be much more: It is charged with monitoring the consumer protection
efforts of other state agencies, advocating within the upper echelon of
the executive branch on behalf of consumers, and representing
consumers wherever their interests are at stake.
17
Little Hoover Commission: Consumer Protection
The History and Nature o/the Licensing Boards
T
he longest standing dispute over the State's consumer protection
infrastructure involves the oldest part of that infrastructure.
In 1876, the Legislature passed the Medical Practices Act, which
established minimal standards for physicians, developed licensing exams
and levied fines for violations. Before
the turn of the century separate boards
had been created to regulate dentists, Clear and Definite Danger
pharmacists and veterinarians. By the
late 1920s, 10 boards existed
In its 1967 report, the Little Hoover Commission
certifying accountants, architects,
recommended that high standards be set for
barbers, cosmetologists, dentists,
when the government should intervene in the
embalmers, optometrists, pharmacists, name of protecting consumers .- mostly because
physicians and veterinarians. such protections so often provide more benefit to
producers than consumers:
While inspired by consumer protection,
once established the boards functioned Licensing by the State of the members of a
more like professional guilds than profession or vocation should be undertaken
only when:
regulatory watchdogs. Examinations did
as much to limit competition and hold up
1. FaHure to do so would present a clear and
prices as they did to screen out
definite danger to the general public health,
incompetence. Investigation and
safety or welfare .. as distinguished from the
enforcement efforts were lax.
interests of a particular group or segment.
In 1929, the Department of Professional 2. Specific pre·qualification standards can be
and Vocational Standards was created to established and there is reasonable assurance
consolidate administrative functions of that persons meeting such standards will be
the boards. But that reform did little to able to function effectively in the vocation
dilute the independence of the boards or and those who fail to meet the standard could
not.
to diminish the control of the boards by
the professions they regulated.
By the time the Little Hoover Commission reviewed the department in
1967, the abuses were well-known: "There appears to be no question
but that the licensed groups benefit; the benefit to the public, on the
other hand is not always as clear."
In 1970, Gov. Reagan proposed reorganizing the department. The
purpose of the plan was three-fold:
• To provide consumers an effective consumer advocate within
state government.
• To provide an alternative means of resolving disputes between
consumers and businesses short of court actions.
• To provide consumer education as the best consumer protection.
18
Background
The plan went into effect, and the concepts were affirmed by the
Legislature that same year in the Consumer Affairs Act.
The act changed the name from the Department of Professional and
Vocational Licensing to the Department of Consumer Affairs. It
authorized the department to take
legal action to protect consumer
interests, to receive and act on The Director's Duties
consumer complaints, to report
on the consumer protection According to Business and Professions Code § 310, it is
efforts of other departments and the duty of the director of the Department of Consumer
to advocate on behalf of Affairs to:
consumers. Much of the
Recommend and propose the enactment of such
authority is vested specifically
legislation as necessary to protect and promote the
with the director of the
interests of consumers. Represent the consumer's
department. The director's
interests before federal and state legislative hearings
responsibilities as defined in
and executive commissions. Assist, advise, and
statute appear in the adjacent
cooperate with federal, state, and local agencies and
box. officials to protect and promote the interests of
consumers. Study, investigate, research, and analyze
Currently, the department issues matters affecting the interests of consumers. Hold
more than 2.1 million licenses in public hearings, subpoena witnesses, take testimony,
more than 200 occupations. The compel the production of books, papers, documents,
department does this by setting and other evidence, and call upon other state
agencies for information. Propose and assist in the
minimum qualifications, issuing
creation and development of consumer education
licenses, registerring or certifying
programs. Promote ethical standards of conduct for
practitioners, investigating
business and consumers and undertake activities to
complaints, disciplining violators
encourage public responsibility in the production,
and educating consumers and
promotion, sale and lease of consumer goods and
licensees.'o services. Advise the Governor and Legislature on all
matters affecting the interests of consumers.
The Department of Consumer Exercise and perform such other functions, powers
Affairs acts as an umbrella and duties as may be deemed appropriate to protect
agency for what the director calls and promote the interests of consumers as directed
"37 small departments" that by the Governor or the Legislature. Maintain contact
and liaison with cOnSumer groups in California and
regulate and license such
nationally.
disparate professions and
businesses as contractors,
embalmers, car stereo installers,
futon manufacturers and auto mechanics.
Nine programs or bureaus currently are administered directly by the
department: Arbitration Review, Barbering and Cosmetology, Automotive
Repair/Smog Check, Cemetery, Electronic and Appliance Repair, Funeral
Directors and Embalmers, Home Furnishings and Thermal Insulation,
Private Post-Secondary and Vocational Education, Security and
Investigative Services. The balance of the businesses are regulated by
28 semi-autonomous boards, commissions and committees. Appendix
E provides a complete listing of the boards.
19
Little Hoover Commission: Consumer Protection
Combined, the department has a total of 2,526 civil servants. Roughly
half of those work for the boards and commissions and the balance work
for one of the bureaus or in a variety of support services, such as
department's enforcement or investigations divisions. Combined, the
department has a budget of $306 million a year. Nearly half of that,
$145 million, is spent by the boards and commissions.
Each of the boards is self-governing: the department's role in relation to
them is largely ancillary, providing computer and mail services, for
instance. The department has no input on such areas as staffing, which
in some boards may be a crucial determinant in the direction board
members move. The department's leverage with the boards extends to
the director's authority to disapprove rules, regulations or fee changes.
The board can override the director's veto, though, with a unanimous
vote. By contrast, the department has total authority over its own
bureaus and programs.
Many of the most horrific cases of regulatory abuse are now historical.
Former directors tell of examination procedures in effect as recent as the
1970s that resulted in higher passing rates for California-trained and
Caucasian professionals." The problems now are much more subtle -
in part because a number of laws have been enacted that counter these
abuses -- including civil rights laws, open meeting and public records
laws, and financial disclosures. But many of these laws rely on the
spotlight of public scrutiny to prevent abuses or uncover them when
they happen. The boards do not receive the same kind of public
participation that, say, city councils and school boards receive.
And not all abuses are ancient history. As recently as 1995, the
Legislature took specific action regarding the Structural Pest Control
Board to counter "apparent unwillingness of the SPCB to address
widespread abuses in the structural pest control industry. "'2
Also in that case, the Joint Legislative Review Committee observed that
the intent language of the statute creating the board was backward.
The law said that "ensuring consumer protection" was a means to attain
"a fair and competitive marketplace." Rather, the committee noted, the
purpose of encouraging fair and competitive markets is to provide
consumer protection. In other words, consumer protection is the end,
not the means.
Efforts to realign the authorities between the department and the boards
are detailed in Finding 3 of this report. In general those efforts have
been both persistent and largely rebuffed by the boards and the
professions associated with them.
In terms of the department's larger role -- as omnibus consumer
advocate and educator -- the department also has a troubled history. For
a variety of reasons explored in greater detail in Findings 1, 2, and 4, the
department is not living up to the expectations of consumer advocates
and department officials themselves.
20
Background
The department's director conceded to the Commission that "consumer
affairs" may be a misnomer for the agency because its focus remains
what it was 30 years ago: licensing and regulating a variety of
professions that ultimately comprise only a small portion of the
marketplace.
Administratively, the Department of Consumer Affairs also has some
unusual characteristics. The department is one of four departments
involved in a pilot project on performance-based budgeting. The Little
Hoover Commission's 1995 report, Budget Reform: Putting Performance
First, was a detailed study of this process.
The effort, which the Legislature approved in 1993, gives the
department great flexibility in such areas as budgeting and contracting,
but demands the participating departments submit annual performance
reviews and demonstrate results: a cost-effective program, performance
innovations and identifiable savings. The director argues the department
has met these goals, but the staff at the Legislative Analyst's Office
believes Consumer Affairs has not been able to quantify its successes
convincingly.
General Responsibilities, No General Funding
Because of the fees it receives from licensees, the department is entirely self-supporting. It
has received no general fund money since 1992, when California was mired in recession.
The lack of general fund
money is the primary reaSon
the department cites for not
General Fund Revenue
having a more prominent role
in consumer advocacy.
Departmenf of Consumer Affairs
11 .• ,--··-----------------
To take on that responsibility
would require an infusion of
several million dollars, which
the legislature has been
unwilling to approve. The
department cannot take the
money out of the coffers of
boards and commissions,
either, because of court rulings
requiring that fee money go
only toward programs that
have direct jurisdiction over
licensees. (The Athletic
82·3 84-5 116-7 811-. 9..., 82-3 94-6 116-7
Commission receives some
lAIcal YMrIi)
General Fund money, a partial Sou,.,..: Dept of Consumer Arra""
rebate of ticket sales revenue
that goes to the State. 1
The chart to the right shows the level of General Fund support prior to its elimination in
fiscal year 1992-93.
21
Little Hoover Commission: Consumer Protection
The Sunset Review Committee
Y
ears of debate failed to yield a structural solution to the
dysfunctional relationship between the boards and the department.
Eventually policy analysts and reforms began to define the solution in
terms of a process that might bring about the desired change. The
Legislative Analyst, the Little Hoover Commission and others
characterized the process as a sunset review -- submitting existing
government agencies to the same rigorous test that should be used to
determine when a new agency is considered for creation.
The boards and some of the professions argued that oversight occurred
annually during the budget process. But in 30 years the Legislature has
created numerous regulatory schemes while only eliminating two boards:
those governing dry cleaners and auctioneers.
In 1993 and 1994 the Senate Business and Professions Committee and
the Assembly Consumer Protection Committee began to review the
regulatory boards and identified six fundamental problems that the
Legislature at large agreed needed correcting:
1. There were licensing laws and regulations which clearly benefited
the profession but not the consumer or the professional candidate
who wanted to enter into the profession. In effect, the licensed
group, through the board and its licensing program, had set up
artificial barriers of entry into the profession tha t enabled it to
control the availability and cost of services and restrict
competition.
2. Little or no disciplinary actions were being taken against
licensees. Board would argue, "that they were doing such a good
job of weeding out the incompetent, that there was little need for
enforcement. But when the number of complaints were
H
reviewed -- it was not clear why so few were actually diSCiplined.
3. Committees of the boards, made up of volunteer professionals,
would make decisions usually accorded to staff or the executive
officers concerning investigations or disciplinary actions to be
taken against licensees.
4. Boards were not carrying out their statutory responsibility for
particular programs, or taking an extremely long time to
implement.
5. Boards were not operating their licensing, examination and
enforcement programs in an effective and efficient manner.
(They) were not responding to consumer complaints, or resolving
complaints in a timely fashion. Program spending was not
prioritized and some programs were too costly or completely
unnecessary.
22
Background
6. Boards lacked definitions of professional standards, or what
amounted to incompetent, negligent or unprofessional conduct.
13
As a result of these findings, the legislature in 1994 established the
Joint legislative Sunset Review Committee (SB 2036; Chapter 908,
1994) and a process for routinely and intensely scrutinizing the
performance of the boards. The statute requires the boards to first
analyze themselves, their goals and objectives, pnontles and
enforcement efforts. In short, the boards were asked to justify their
existence.
After their self-examination, the boards are reviewed by the Joint Sunset
Committee. The basic issue for the Joint Committee to consider during
its deliberations is whether the State should continue to regulate this
area, and if so, what changes should be made to these boards to
improve their overall effectiveness and efficiency to ensure that the
interests of California's consumers are protected adequately.14
Importantly, the 1994 law only
provides for the regulatory boards The Legislative Analyst's Threshold
to be eliminated, not the
regulations. In the event a board The Legislative Analyst's Office in 1996 published a
is eliminated, those three-prong test that it believes should be applied to
responsibilities pass to the regulatory programs to determine if they are of value to
department. consumers:
•
Will regulation protect the public from a potential
It is difficult to measure the
health or safety risk that could result in death or
committee's effectiveness if the
serious injury?
measure is the de-boarding of a
profession. For starters, all of the •
Will regulation protect the consumer from severe
reviewed boards may have met financial harm?
the test established by the
•
legislature as being necessary to Are there federal mandates that require the State
protect the public safety. to regulate certain activities?
But the politics of regulation are
such that even in some cases where the committee concluded the
boards were unnecessary, the professions were capable of recreating the
regulatory framework.
As a result of sunset review, the Board of Landscape Architects has
become a subset of the Board of Architectural Examiners and the Board
of Barbering and Cosmetology has become a program within the
department. On July 1, 1997, the Board of Guide Dogs for the Blind
was sunsetted. But as a result of subsequent legislation, it was
"sunrised" on Jan. 1, 1998.
At the same time, however, the committee has significantly improved
the legislative oversight of all of the boards. By requiring the boards to
scrutinize themselves under the cloud of possible elimination, some
boards have made reforms on their own. For instance, more disciplinary
23
Little Hoover Commission: Consumer Protection
actions are being taken by the boards and backlogs in complaints have
been reduced."
The boards also have cut costs. and they have recovered more of their
investigation costs through enforcement actions. Some boards have
lowered the barriers to new market entrants by converting to national
standardized tests, while other boards have validated unique aspects of
their examinations to ensure they were testing what should be tested.
Some boards also have developed more reasonable reciprocity with
licensing agencies in other states.
Summary
O
ver the last century, a very clear role for the government -- and in
particular state government -- has been defined in terms of
consumer protection. Those protections most often are regulatory
mechanisms that are spread throughout the government based on the
subject expertise of the public entity -- motor vehicles, public utilities,
health care. Some of the earliest regulatory efforts were of professions,
conducted by quasi-independent boards. Those boards were first placed
under the umbrella of a department for administrative purposes, but that
department was later expanded to provide over-arching consumer
protection. As embodied in the Department of Consumer Affairs, the
State's consumer protection efforts face two ongoing challenges -- how
to ensure that the boards are really protecting the public and not the
regulated profession, and how to make sure that the department is doing
all it can to protect consumers in its broader mission.
24
Consumer
Education
.:. Consumer education can provide citizens
with the best of all protections -- the ability
to chose wisely, to assert their rights, to
resolve disputes on their own and to know
what to do when they come across illegal
activity .
•: . Since the early 1990s the State has not
funded general consumer education
efforts, making it difficult for the
department to respond to new threats to
public health and safety and economic
well-being.
•: . Often times consumer education can be
enhanced by giving consumers easy and
uniform access to public information.
25
Little Hoover Commission: Consumer Protection
26
Consumer Education
Consumer Education
Finding 1: While consumer education is often the most cost-effective and
least intrusive form of consumer protection, the State lacks a well-planned
and well-funded effort to equip consumers with the information they need to
protect themselves.
C
onsumer education efforts are an important common ground in
a policy arena that is adversarial by nature. Whether a person is
"pro-business" or "pro-consumer" they should be able to support
efforts to fairly and accurately inform buyers how to make good
decisions and what to do when they make bad ones.
Good consumer education is the least intrusive way the State can
encourage a healthy economy and in some cases the most cost-effective
way it can prevent the abuses that become citizen complaints.
Economists and advocates both describe consumer education as the first
order of business.
But in California, consumer education is often the last step that is taken
rather than the first. Part of the problem is financial. With no General
Fund money appropriated to the Department of Consumer Affairs, the
only consumer education the department can legally pursue involves
regulated professions.
But even where resources are available, consumer education is not the
top priority. Rather, education is seemingly left to the end of the day.
It is as if only after the brush fires are out, does the fire prevention
efforts begin.
27
Little Hoover Commission; Consumer Protection
Education First, Regulation Second
A
fundamental assumption of market economies is that consumers
will be fully informed. Markets are most efficient and innovation is
best rewarded when consumers select the best goods and services at
the best available prices. Of equal importance, consumer education can
prevent the need for more intrusive and costly government intervention,
such as licensing and enforcement.
Even staunch consumer advocates
believe that well-conducted education The Legislature declares that government
programs can provide consumers with
advances the interests of consumers by
the best of all protections: The ability to
facilitating the preparedf unctilming oft he
tell when a deal is too good to be true,
to select wisely among providers, to free enterprise market economy through
assert their rights, to resolve disputes on (aJ educating and informing the consumer
their own, and what to do when they
to insure rational consumer choice in the
come across illegal activity.
marketplace. ..
The Consumer Affairs Act of 1970 Business and Professions Code § 301
recognized the importance of consumer
education and named it as a primary
function of the Department of Consumer Affairs. And today the
department's "vision" statement ranks the importance of education first
and regulation second:
First, consumers are best protected through a fair and
competitive market with high standards of competence and
ethical behavior and consumer information.
Second, a regulatory structure should be pursued only when
voluntary compliance fails. When regulation is used, it should be
the least intrusive possible for ensuring public health, safety and
welfare. '6
In its testimony, the department elaborated on this first goal by saying
that the "primary responsibility rests with both industry and consumers
who are equipped to make sound decisions about products and
services.
f1
Similarly, the county district attorneys, who often become involved in
cases when it is too late for education to prevant harm, testified that
informing consumers should be a top priority:
The dissemination of information is one of the most important
ways to combat consumer fraud. The consumer's first line of
defense is knowledge. An informed consumer is less likely to be
victimized. This includes knowledge about the specific product
or service, the industry, the consumer's legal rights and how
other consumers have been victimized in the past. '7
28
Consumer Education
In some instances, the core message in consumer education efforts is
the same, whether someone is buying a car or a car phone. In other
cases, consumers need information specific to a commodity that mayor
may not be regulated by the State.
The education can take many forms: a printed brochure, a bill insert, a
page on a web site, a public service announcement on television or radio,
a news account of a legislative debate or a press conference. And
education can be done one-on-one -- by providing consumers the
opportunity to ask basic questions and get honest answers about their
rights and responsibilities.
Just as consumer education takes many forms, it is sometimes
intertwined with other functions the Department of Consumer Affairs is
directed by law to perform. Proposed legislation and initiated litigation
both generate public debate. Press releases that are part of an
aggressive consumer advocacy effort will receive more attention than
press releases providing routine cautions to consider when buying
noncontroversial commodities.
How much education is enough and how well the State is doing with the
resources it has available are not issues that can be easily quantified.
But just as nearly everyone who participated in the Commission's
process believed education is a first step toward good consumer
protection, no one thought the State was dOing enough consumer
education.
No Money for Step One
U
ntil the early 1990s state General Fund revenue was used to
support the Department of Consumer Affairs' general consumer
protection efforts, and much of that money was dedicated to consumer
outreach and education.
The department's specially funded regulatory programs have provided
some consumer education. And the administration overhead fee charged
to ali department's boards and bureaus funds the department's
Communications and Education Division, which distributes press
releases, works on public service announcements and does other
outreach on behalf of the regulatory programs.
But legally the Department of Consumer Affairs does not have any
revenue at its disposal for education efforts in those areas of the
marketplace where the State does not regulate suppliers.
Often these areas involve goods and services that are too new to fali
under existing regulatory schemes, and may involve issues where
effective education efforts could prevent the kind of consumer abuses
that historically have prompted the creation of new regulatory agencies.
29
Little Hoover Commission: Consumer Protection
For instance, one of the most common sources of consumer disputes
involve landlord-tenant issues: When can a landlord deny an application?
When can a landlord evict a tenant? Does a landlord have to fix a leaky
roof? When can a landlord inspect the property? When does a tenant
forfeit the security deposit?
California has more than 4.5 million rental units, but the rental housing
industry is not regulated by a single agency. The Department of
Consumer Affairs has a landlord-tenant brochure that answers some of
the basic questions.
But for nearly five years the brochures were unavailable because the
department did not have any money to print them. Eventually the
department received a $15,000 grant from the California Consumer
Protection Foundation, which it used to print 50,000 copies. The
department now charges $2 a copy to pay for future printings. The
department's creativity is laudable, but how many landlord-tenant
conflicts escalated for lack of information in the meantime?
Similarly, the department has spent considerable resources trying to
make the small claims court an accessible and efficient process for
consumers to resolve their disputes. It has worked with judges and
attorneys to publish and distribute -- for a fee -- a consumer law source
book for use by judicial officers. And it has published an easy to read
guide -- in English and Spanish -- on how to use small claims court for
disputes that cannot be settled some other way. But the brochures are
gone, there is no money for more. Last year alone, 450,000 small claim
cases were filed in California.
Another program related to consumer education that the department is
obligated to operate, but receives no money for, is the Dispute
Resolution Office. The department administers the 1986 Dispute
Resolution Programs Act by encouraging counties to voluntarily operate
local mediation programs. Thirty-one of California's 58 counties
participate in the program, which is intended to save court costs and
accelerate settlements. Counties can divert a portion of their filing fees
to pay for programs.
But while the Legislature believed that it was cost-effective and good
government to teach people how to resolve disputes, the program does
not receive General Fund support. The department dedicates an
estimated four personnel hours a week to the program. No evaluations
have been completed to assess which programs are working best and
why. Data submitted by the counties is not aggregated and analyzed.'·
The department's Consumer Information Center is another example of
how the department has tried to stretch special funds to fill a General
Fund obligation. The center is described in greater detail in Finding 4,
which deals with interagency cooperation. But in the interest of
educating consumers, the center demonstrates the good that comes
from providing individual answers to specific concerns.
30
Consumer Education
Currently the call center is funded by the special fees collected through
the regulatory boards and programs. However, the call center received
nearly 300,000 calls last year that were unrelated to a specific
department function, and many of those were not related to a state
regulatory function.
More than 27,000 of the calls involved landlord-tenant disputes. Nearly
18,000 of the calls were "private" civil matters that could be settled
through local dispute resolution programs or small claims courts.
The department's General Fund revenues were cut when the recession
of the early 1990s starved public coffers. Similarly, the State tapped
the special fund reserves of the regulatory boards. When the recession
ended, the reserve funds were restored but the department's General
Fund appropriation was not. The Center for Public Interest Law
described the result:
The bottom line for consumers? With some exceptions, DCA has
been reduced to the activity level of its predecessor agency, the
Department of Professional and Vocational Standards -- an
umbrella which provides staff services to its constituent
occupational licensing agency. DCA lacks the resources to do
much more, and may in fact be legally prohibited from using pro
rata charge back funds for general consumer protection activities;
and Califomia govemment lacks a Consumer Advocate office or
agency to carry out the terms of the Business and Professions
Code § 301 in good faith. 19
The department received $1.2 million from the General Fund in 1991·92,
the last year it received a general appropriation. The department
estimates that to restore the level of activity would cost $2.9 million in
current dollars.
Educating Where the Money Is
T
he Department of Consumer Affairs, including the boards, does
receive $306 million in revenue. And some of the boards publish
brochures. The Board of Pharmacy provides information on how to use
medicines safely and effectively. The Structural Pest Control Board has
a fact sheet on termites. And the Contractors State License Board has
a "Consumer's Guide to Asbestos."
But the regulatory boards have been reluctant to quickly, easily and
completely provide to consumers public information about specific
licensees. The Contractors' State License Board is an example. Its on
line records can provide a list of past formal legal actions against a
licensee. (The board will not tell the public about someone it has cited
for unlicensed activity, because it does not believe that information to
be a public record.) The on-line data base does not cross reference
consumers to other registered businesses operated by the same licensee
31
Little Hoover Commission: Consumer Protection
-- which allows bad actors to close one business and open another and
avoid detection under the old name. So it is possible to request
information under a business name and be told the State has no problem
with that contractor, when in fact the person has been cited under a
different business name.
Some consumer advocates believe incomplete information can create a
false sense of security. On the other hand, the Contractors' Board is
doing more than many of the regulating boards, which do not make
specific licensee information easily available to the public, on-line or
other wise.
Setting Priorities
S
ome educational efforts have been funded by the special fees
collected from regulated businesses and professions -- although
clearly more could be done. Recent news accounts have retold some
horror stories in which greater public education, along with vigorous
enforcement, appear warranted:
• Bad builder. Several Southern California homeowners were
scammed by the same contractor who took tens of thousands
of dollars, did part of the agreed-upon remodeling work and then
never returned. The homeowners' second complaint was they
had relied upon the hotline at the Contractors' State Licensing
Board, Which failed to tell them the builder had a history of
trouble.
• Illegal clinics. Several illegal medical clinics have been operated
in Southern California, catering to immigrant populations. After
brief examinations, the fraudulent doctors were diagnosing kidney
problems and selling drugs without prescriptions -- even to an
undercover reporter with no health problems.
But abuses also occur in areas of the market where there are no specific
regulatory programs or dedicated sources of funds. Telemarketing fraud,
identity theft and fraudulent Internet commerce are all issues in which
consumer education could prevent significant losses.
It is impossible to predetermine an appropriate level of public expenditure
on consumer education. But the decision on how and how much to
spend should be based on a set of agreed-upon priorities.
The department could take a number of steps to increase education
within the framework of the boards:
• Make public records public. At a very minimum, the State could
do all that it can reasonably do to make public records more
accessible to the public. That means information about problem
providers should be available on the Internet and over a toll-free
32
Consumer Education
telephone line. The Department of Real Estate managed to win
the support and financial backing of the industry it regulates in
order to increase public outreach, as explained in more detail in
the box.
The department and the boards also could work more closely
with nonprofit consumer advocates to make information
available. Consumer groups maintain the department has been
too restrictive with the most important information that
consumers need when making very specific choices.20
The Department ofR eal Estate
The Department of Real Estate (ORE) demonstrates how consumer education is in the interest
of both buyers and sellers, and how the regulated industry can be persuaded to support
education efforts.
The department is the regulatory body governing persons engaging in the real estate business.
The department administers examinations, issues licenses, and handles disciplinary actions for
real estate sales people and brokers. In addition, the department is charged with overseeing
the sales of subdivided lands and regulating the lending activities of mortgage brokers. This
specially funded department regulates nearly 300,000 licensees.
The department's major objective is the protection of the public interest in real estate
transactions. It accomplishes this by establishing a standard of knowledge, measured by
written examination, and by setting minimum disclosure requirements for subdivided land
offerings. The department also maintains a consumer recovery account which can provide
finanCial restitution to members of the public who are injured due to certain types of licensee
misconduct.
The department also conducts consumer education by distributing department-prepared
brochures on topics ranging from mobile home park purchases to the use of trust deeds as
investments. It also operates an Internet web site (http://www.dre.ca.gov). Through the
department's web site, a consumer can check the current status of a licensee, learn of recent
licensee diSCiplinary actions, file an on-line complaint against a licensee or subdivider, order
consumer publications and become apprised of recent developments in the real estate industry.
The department relies on revenues from fees charged for real estate licenses, subdivisions,
public reports and various permits. As a result of the decline of the real estate market in the
early 1990s, the department saw its revenue shrink significantly. For example, in 1989-90,
DRE's revenues totaled $30 million, while in 1994-95, its revenues were less than $23 million.
While the department had established a healthy reserve, in 1992 more than $14 million dollars
were transferred from its reserve to the General Fund to balance the budget.
The department instituted numerous cost-saving measures, but by 1995 it faced a budget
shortfall that jeopardized its ability to perform its consumer protection role and to satisfy its
core regulatory functions. In response, the California Association of Realtors (CAR) sponsored
legislation that increased the examination and license fees charged by the department as a way
to help the department bridge its budgetary gap. Interestingly, that legislation -- AB 2536
(Miller) -- was supported by CAR and other industry associations that were subjected to the
higher fees. AB 2536 was signed by the Governor in August of 1996.
33
Little Hoover Commission: Consumer Protection
Department officials assert that the next generation computer
being designed to process and track licensees -- known as the
Integrated Consumer Protection System -- will allow the
department to more effectively regulate individuals and make
more complete records available to the public electronically.
From a consumer education standpoint, that external access to
public information is as important as the ability of the department
to regulate the individual. But not every board is being required
to use the system and so there is no assurance the information
will be uniformly available.
• Publish annual °State of Consumer Affairs" reports. Part of the
education process is to inform policy makers, commentators and
business leaders. A former director of the department and
several consumer advocates believe the department should
publish and proudly distribute an annual assessment of the
biggest consumer issues of the year, what has been done to
resolve the issues and what else needs to be done. This report
could build on the requirement already in the Business and
Professions Code that the department track complaints and
develop responses to new consumer issues.21
Summary
C
onsumer education is the first step that should be taken in the
pursuit of effective consumer protection, but is often not taken at
all. Part of the problem is resources, as the Department of Consumer
Affairs does not receive General Fund revenue and does not have the
authority to tell regulatory boards how to spend their special funds. But
education happens in many ways and more education could be achieved
by better coordinating resources.
Recommendation 1: The Department of Consumer Affairs should develop a
comprehensive consumer education program and the Governor and the
Legislature should provide General Fund money to operate that program.
• The highest priority for consumer education funding should be
instances in which the public health and safety are jeopardized.
• The education program should be based on a strategic
assessment of those areas of the marketplace where consumers
are vulnerable to the greatest abuses and where there is the least
government infrastructure to prevent or respond to those abuses.
• The education program should provide for coordination between
federal, state and local agencies involved in regulating that aspect
of the market.
34
Consumer Education
• The education program should include ongoing coordination with
media, consumer advocates and trade organizations to amplify
and distribute the message throughout the marketplace, including
the use of public service announcements.
• The education program needs to be adaptive and flexible as new
areas of concern are identified.
• The Department of Consumer Affairs should develop standardized
criteria for releasing information on individual licensees. The
criteria should make as much information available to consumers
as is possible, while shielding businesses from unsubstantiated
claims. Telephone hot lines, on-line resources and other means
of communicating information about individual licensees should
clearly explain the potentially relevant information that is not
provided and how often the information is updated.
35
Little Hoover Commission: Consumer Protection
36
Consumer
Advocacy
.:. For all of their collective power in the
marketplace, consumers are ineffective
and under-represented in the policy
making process.
<C. Institutionalizing consumer advocacy in
public venues was a primary reason for
creating the Department of Consumer
Affairs, but the department's efforts on
behalfo fc onsumers within the Legislature
and other public forums have dwindled.
<C. Some have called for creating an
independent consumer advocate as other
states have done. Another option would be
to create a mechanism to encourage more
nonprofit advocacy.
37
Uttle Hoover Commission: Consumer Protection
38
Consumer Advocacy
Consumer Advocacy
Finding 2: Californian consumers are not adequately represented in the
variety of policy making venues in which their interests are at stake.
J
ust as informed consumers make smarter choices, so do informed
policy makers. If policy makers hear debate from a variety of
articulate perspectives, they are more informed than if they hear
from just one side.
Too often in public venues legislative hearing rooms, regulatory
proceedings, in the corner office or on the street corner •. the voice of
the consumer is not heard. The public interest is certainly at stake -
because in the subsections of statutes, the fine print of regulations and
in the parenthetical clauses of court rulings, that is where the ground
rules for the marketplace are established. Those rules shape the choices
that consumers have and the prices they pay.
It is completely understandable that consumers as individuals do not
choose to participate in these proceedings. They lack the detailed
knowledge and most consumers lack the time. That does not mean that
they·· and the economy at large •. do not stand to benefit from effective
representation in the public process.
Advocacy was a primary function of the Department of Consumer
Affairs when it was created. But few people, not even the most recent
director, believe the department as of late has been a loud and persistent
voice for the consumer.
39
Little Hoover Commission: Consumer Protection
It is the Duty of the Director ...
F
or all their collective power in the marketplace, consumers have
shown to be ineffective -- either individually or collectively·· in the
policy making process. Economists have created sophisticated models
to rationalize this behavior. But simply put, the costs of participating in
the process for individual consumers far outweigh the individual benefits.
There are several public forums in which
policies are forged that directly affect the The Legislature declares that
quality, supply and price of consumer
government advances the interests of
goods and services: the Legislature,
consumers by facilitating the proper
regulatory proceedings, the courts, and
even the court of public opinion. functioning oft he free enterprise market
economy through ... (dJ promoting
In most of these forums, business
effective representation ofc onsumers ,
interests both individually and
aggregated into associations -. are well interests in all branches and levels of
represented by professionals skilled in the government.
procedures and cultures of those venues.
Business and Professions Code § 301
In nearly all cases, consumers lack the
same level of representation.
While the stake of individual consumers in each of these proceedings are
small, their collective stake is large. The high cost of participating and
the diffused benefits to be gained from participating discourages
consumers from taking part and often discourages them from effectively
consolidating their interests. As a result, the task has fallen to a few
diminishing number of nonprofit activists with limited resources.
The Center for Public Interest Law summarized the problem this way:
Consumers, inherently unorganized and represented only
sporadically by sufficiently-financed public interest organizations,
have little chance -- either in the Legislature or in the agencies -
of overcoming the campaign-contribution assisted influence of
the utilities or the insurance, real estate, managed care, banking
and cable television industries. Further, consumers may have
little incentive to pursue a remedy for abuses. For example, few
consumers will take or have the time to question or investigate
a possibly unlawful $5 late fee or overcharge by a cable
television company. However the $5 times 500,000 customers
equals a huge windfall for the company which is unlikely to be
disgorged effectively through any judicial or regulatory system.
In short, it pays to abuse consumers, and there is rarely anyone
with the time, the resources or the incentive to do anything about
it.
22
40
Consumer Advocacy
Beyond the f act that consumers are not
effective participants in the policy
Consumers are inherently unorganized.
making process, it is important to
With some rare exceptions they do not
recognize that business interests are
adept at influenCing public decision band together, make contributions, hire
making and those efforts are well lawyers and lobbyists and make
financed.
campaign contributions. ... That is what
industry does.
Monitoring the regulatory process has
been the principal goal of the Center for Center for Public Interest Law
Public Interest Law and the subject of
the Center's California Regulatory Law
Reporter. Publication of the journal has been suspended because of a
lack of financial support, which the Center testified is a persistent
problem of nonprofit consumer advocacy organizations;
Consumers are inherently unorganized. With some rare
exceptions they do not band together, make contributions, hire
lawyers and lobbyists and make campaign contributions that
influence government decision makers. ... That is what trade
organizations do. That is what industry does. That is what
corporations do.... Consumer interests are sporadically
represented by public interest organizations. Most of them are
nonprofit. Most of them under-funded. Their resources are
stretched thin and they are simply unable to be everywhere policy
is made and laws are decided.
23
Publicly sponsored consumer advocacy made sense to then-Gov.
Reagan, whose reorganization plan for the Department of Professional
and Vocational Standards listed as a top goal to provide consumers with
an effective advocate within state government.
That same year the Legislature cited the need for better consumer
advocacy as the primary reason for creating the new Department of
Consumer Affairs. The Legislature placed advocacy in the detailed
duties aSSigned in statute to the director of the new department. The
director is charged with representing consumer's interests before federal
and state legislative hearings and executive commissions. The director
is expected to investigate consumer issues -- hold hearings, take
testimony and compel documents. The director is suppose to advise the
Governor and Legislature on "all matters affecting the interests of
consumers. "
But the assignment has never been fully carried out. In recent years, the
department's leadership has been able to point to the lack of General
Funds for its limited advocacy agenda. But more than money is needed
for effective advocacy, and what nonprofit advocacy does exists
operates on a fraction of the $1.2 million the department spends on
legislative affairs.
41
Little Hoover Commission: Consumer Protection
More Than Money
L
ike consumer education, it is difficult to gauge how much consumer
advocacy would be enough. But gauged solely by the department's
participation in legislative proceedings, the department's role has been
small and diminishing.
Nonprofit consumer advocates trace a gradual decline in the
department's legislative advocacy back to the early 1980s. In its first
few years the department sponsored a dozen or more bills each session
to increase enforcement authority, require more notice to consumers,
increase public representation on regulatory boards and dealing with
other issues. By the mid"1980s the department legislative efforts had
declined to responding to proposals made by others.24
The California PUblic Interest Research Group iCALPIRG) testified that
the department's legislative advocacy declined long before General
Funds were eliminated:
CALPIRG has had a presence in Sacramento for more than 15
years, and as time has marched on, the role of the department in
consumer protection legislation has dwindled from little to
virtually none.... Our experience with the department on
consumer protection legislation has mostly been that they are
either noticeably absent from most debates or that we must work
with them to go from opposed to neutral on good consumer
bills.25
Consumer interests were united in 1997 in support of three major pieces
of consumer-related legislation: SB 289 iCalderon), which would have
expanded the California Lemon Law; SB 930 (Rosenthal)' which would
have strengthened consumer protections against identity theft; and, AB
46 (Sweeney). which would have prohibited new A TM surcharge fees.
All three bills were heavily opposed by the affected industries. And
without judging the merits of any of the bills, it is noteworthy that
legislators did not receive the benefit of the department's analysis or
testimony on any these measures. While clearly the consumer groups
sought the support of the department, what is most telling is the
department never took a public position, despite its statutory obligation
to represent consumers in the process'>6
The director of the department told the Commission that the legislative
unit is overwhelmed with the task of analyzing the hundreds of
consumer"related bills each year. The department also is subject to the
administration's protocol of having to obtain gubernatorial approval for
every position it takes legislatively.
The department's legislative unit has 10 analysts, five staff managers
and an annual budget of $1.2 million. In the spring of 1998, the
42
Consumer Advocacy
department was sponsoring 1 bill (the department's omnibus bill enacting
minor statutory changes for the bureaus and boards). It was opposing
2 bills and supporting 16.
Z7
The department also is required by statute to disseminate information to
the public about legislation of interest to consumers.28 The department
does this by publishing an annual digest. By the time the digest is
published, most of the bills are either dead or adopted -- and in either
case it is too late for consumers to participate in the process. The digest
also fails to tell consumers which bills the department opposed,
supported or sponsored on their behalf.
In pointing to other venues, the department did produce a briefing paper
identifying consumer-related issues in the restructuring and the advent
of competition in local telephone markets _. an issue largely decided by
the Public Utilities Commission. The department did not publicly
participate in the regulatory or legislative proceedings in which the rules
defining competition in the electrical markets were established.
Beyond the numbers and examples, the history dating back more than
one administration shows that assigning to the director broad
responsibilities to advocate on behalf of consumers does not ensure
much advocacy will get done. Among the problems:
• Time. Perhaps more than money, department officials said they
were limited by a long list of managerial problems that they
considered the first order of business. This problem is
aggravated by the department's organizational structure, which
makes the director responsible for about half of the regulatory
programs and requires the director to work with hundreds of
volunteer board members in order to influence the management
of the other programs. In recent years, the department's top
managers also have been overwhelmed with new tasks -- smog
check and vocational school regulation _. which pushed freelance
consumer advocacy farther down the list of things to do.
• Protocol. Historically, for a variety of reasons, including the
political beliefs of a given executive and the political climate of
the times, individual department directors have been given more
or less latitude in their role as consumer advocate. While in some
ways this is a product of representative government, the act
creating the department did not envision that the director as
consumer advocate would be prevented from taking a public
position counter to another state agency.
• Resources. Consumers do not just need a loud voice, they need
a wise and respected voice. The statute envisions advocacy
based on investigation and research first. While the department
has resources, it legally must spend money on issues within the
jurisdiction of the boards and bureaus. While the department
could do more with what it has, if it wandered much farther afield
43
Little Hoover Commission: Consumer Protection
of the regulated businesses, it would likely and rightly be
challenged legally.
There also are inherent conflicts in consumer advocacy that will have to
be addressed if the State wants to find the best way to accomplish this
goal: What is good for one class of consumer is not always good for
another class of consumer or the consumer advocate. And there are at
times competing ideas about how to best provide for the same group of
consumers.
On Behalf ofC onsumers
E
ven within these limitations, given the recent history, it is easy to
think of ways the department could increase its advocacy. Its web
site could track the most important consumer bills of the session, and
provide links to sites of opponents and supporters of the bill. The
department could publish the same report on paper form and distribute
it weekly to the hundreds of small news outlets that are looking for
"news you can use,1/
During the Reagan Administration the department started an
advertisement substantiation unit. In 1978 it received 454 requests
from consumers that resulted in 145 advertisements being modified.
The unit was disbanded in 1979, but could be resurrected with the
cooperation of the Attorney General. 20
But the larger problem is systemic, and efforts to establish more
consistent and forceful consumer advocacy should recognize the
systemic problems.
Other states, such as New York, have set up independent consumer
advocates, who are given the freedom to decide what debates to
participate in and what positions to take. The advocate is unfettered by
ties to the executive and unburdened by the demands of managing a
multi-body agency like the Department of Consumer Affairs. Such
independence, however, raises questions of accountability that are
fundamental to the long-term expenditure of public money.
Every president since Lyndon Johnson has appointed a special assistant
for consumer affairs to advocate on behalf of consumers within the
government and on the public stage. (Johnson, however, fired his
adviser, Esther Peterson, for being too outspoken. President Carter gave
Peterson the job back when he was elected.) Congress in the 1970s
considered establishing an independent consumer advocate, but the
measure failed under heavy lobbying by business interests.
A former director of the department recommends establishing an
advocacy office within the department to give it some autonomy, more
focus and a dedicated revenue stream. Similarly, the Center for Public
44
Consumer Advocacy
Interest Law believes the State should create an Office of Consumer
Advocate within the department.
Others have suggested expanding to other agencies the intervenor
funding that is now available to nonprofit groups that advocate on behalf
of consumers before the Public Utilities Commission and the Department
of Insurance. That system has fans, who assert the intervenors add a
valuable and knowledgeable voice to complicated public processes. It
also has critics, who assert intervenors become dependent on the public
funding and permanently linked to a specific government agency.
Another potential model for
Filling the Void
increasing advocacy is the
California Consumer Protection
Foundation. The foundation was The Center for Public Interest Law advocates that the
created in 1991 as an State establish an Office of Consumer Advocate within
independent 501 (c)(4) the Department of Consumer Affairs to take on many of
the responsi bilities that have been neglected in recent
corporation to distribute $4
years. The center believes the office should be
million from the legal settlement
supported by the General Fund and should be assigned
of the consumer class action
the follOWing duties:
lawsuit State of California v. Levi
Strauss & Co.
• Gather complaints. Consumers would file
complaints with the office and the office would
The foundation is governed by a make sure those complaints made their way to
five-member board of directors, the correct state agency.
representing consumer interests
from across the state, who were • Assess compiaints. The office would track
named by parties to the litigation complaints to detect patterns of consumer abuse,
and in particular monitor complaints lodged with
and approved by the court. The
the department's regulatory programs and
foundation is required to
boards.
distribute the money over a six
year period in the form of grants •
Advocate and Utig ate. The office would fulfill
to public, private and non-profit
the department's obligation to represent
organizations for litigation, consumer interests in regulatory forums and to
lobbying and consumer initiate lawsuits on behalf of consumers when
education. necessary.
•
The department could establish a Sponsor legislation. The office would sponsor
similar mechanism, by creating a legislation, support and oppose bills that effect
council that identified the most consumers.
pressing consumer issues,
•
Educate consumers. The office would take on
collecting and distributing
the department's general consumer education
available funds from court
functions.
settlements, fines and even seed
money from the General Fund,
and then distributing that money
in the form of grants to nonprofit groups that submit proposals to work
on the most important consumer issues.
The council could be created in a way that does not expand the
bureaucracy and does not create umbilical-like relationships between
45
Little Hoover Commission: Consumer Protection
specific advocacy groups and specific government agencies. The goal
of the council would be to provide what is missing in many of these
forums -- credible and research-based advocacy on rapidly changing
issues. The funds would go to groups that are willing to support the
legislative intent of the Department of Consumer Affairs -- to make free
markets work better.
The Consumer Affairs Act of 1970 did establish a Consumer Advisory
Council. The seven-member council -- when empaneled -- is comprised
of representatives of business, labor and the public. The members are
appointed by the governor and the legislative leadership. The purpose
of the council is to make recommendations to the director and the
legislature that would protect or promote the interests of consumers.30
Department officials said it has been a number of years since the
advisory council was operative and in its last iteration was unproductive.
In this context, the statute -- modified to reflect the State's previous
experience with the council -- could be the basis for a forum charged
with discerning consumer issues most in need of more effective
consumer advocacy.
While there is more than one way to provide advocacy, the goal is
important -- to engender the power of public discussion.
Summary
T
he consumer advocacy envisioned in the Consumer Affairs Act of
1970 is not being fulfilled. A variety of hurdles have thwarted
advocacy efforts -- including the director's other responsibilities, political
protocol and restrictions on resources. One option the State has would
be to create an independent or quasi-independent consumer advocate to
perform the duties outlined in the 1970 law. Another alternative would
be to supplement the department's advocacy role by distributing
available funds on a project-by-project basis to nonprofit groups willing
to represent consumers on the most important issues and in the most
relevant venues of the day.
Recommendation 2: The Governor and the Legislature should create and fund
a Consumer Advocacy Council to serve as a repository for consumer advocacy
funds and as a vehicle for distributing those funds through a competitive
process to nonprofit groups that agree to represent consumers on a particular
issue for a specific time.
• The Council should be comprised of a range of consumer
interests -- such as retired citizens, renters and those with lower
incomes. The director of the Department of Consumer Affairs
should be a member of the board. Other members could include
46
Consumer Advocacy
previous directors of the department and legislative committee
chairs.
• While at times policy makers may want to appropriate General
Fund or special fund revenue for specific advocacy programs, the
council should first explore the use of court judgments,
foundation and federal grants.
• The council should annually conduct a public process to identify
the most immediate concerns to the broadest range of consumers
and in which consumers are most grossly under-represented. The
council should solicit proposals from nonprofit groups and award
intervenor grants to fund that consumer advocacy on those
issues. Each grant should be evaluated to determine the
effectiveness of the effort, providing information to guide future
council decisions.
47
Little Hoover Commission: Consumer Protection
48
Organizational
Structure
.:. One purpose for putting the licensing
boards in a department 70 years ago was to
increase administrative efficiency and
reduce independence. But the
organizational structure today is more
confused than ever.
J!+ The relationship between the department
and the boards is shaped by the boards
compositions, the director's authority,
funding mechanisms and the functions of
the boards.
•:+
The scrutiny of the sunset review process
has provided great value, but the
fundamental organizational problems
remain.
49
Little Hoover Commission: Consumer Protection
50
Organizational Structure
Organizational Structure
Finding 3: The organizational structure of the Department of Consumer
Affairs has evolved in ways that do not provide the best possible protection
for California consumers.
T
he Department of Consumer Affairs' organizational chart reveals
a tortured history. For decades professional licensing
organizations that were created in the name of consumer
protection were considered to be captured by the professions they
regulated -- subtly protecting business by restricting market entrants and
limiting enforcement efforts.
One purpose for putting the boards within a department 70 years ago
was to increase administrative efficiency and reduce the independence
of the boards.
But today the organizational structure is more confused than ever. The
boards remain largely independent. The department has leaned
increasingly harder on the licensing programs to pay for its overhead and
consumer programs unrelated to the fee-based regulators. The
relationship between the department and the boards is often strained and
occasionally adversarial.
The Legislature's Sunset Review efforts have clearly prodded boards to
be more consumer oriented. But public scrutiny has not been medicine
enough to cure the organizational ills engendered by more than a century
of evolving organizational missions and loyalties.
51
Little Hoover Commission: Consumer Protection
Balkanized Governance
A
former director of the Department of Consumer Affairs describes
the organization as Balkanized -- plagued by turi battles and unclear
lines of authority. On a different occasion, the same former director
described the department as the Winchester Mystery House, assembled
over time -- a board here, a program there and never comprehensively
remodeled.
As described in more detail in the Background section of this report, the
department's origins lie in the independent and profession-specific
regulatory boards that were established one at a time over the years. In
1929, the Department of Professional and Vocational Standards was
created to centralize administrative functions, but that centralization
never really materialized. In more recent years, new regulatory programs
were placed directly under the department.
In 1970, the department was remade into the Department of Consumer
Affairs. The law reorganized the department to provide a one-stop
complaint process for consumers and expand public membership on the
professional boards. The director was given discretion to consolidate the
board's investigative and auditing personnel into the Division of
Investigation and to create the Division of Consumer Services to take on
the duties of a consumer counsel.
Today, the department houses 28 semi-autonomous boards and nine
bureaus or programs that report to the director. In terms of budgets and
staffing, about half of those resources rest with the boards and the other
half with the bureaus and programs under the department's control.
In 1993-94, the department reorganized and centralized many of the
functions of the regulatory programs under the department's control.
Five new divisions were created -- licensing, consumer information,
complaint mediation, enforcement, communications and education. The
reorganization, according to the director, improved efficiency by
"centralizing the periormance of similar functions historically performed
separately by the bureaus and the programs under its authority. "31 The
director characterized the reorganization as another part of the
department's continuing evolution from an "umbrella" agency to an
executive branch department that provides direction and performs
"administrative and regulatory functions for an increasing number of
occupations and professions."
The boards, however, were immune from the reorganizational changes,
except for one reform. The department established a deputy director to
coordinate efforts between the director and the boards. The deputy
works directly with the appointed board members to make sure they
understand their loyalty is to the consumer, not the profession. The
deputy director also organizes training on conflict of interest regulations,
contracting and other provisions in the Government Code, as well as
52
Organizational Structure
regulatory procedures. The deputy director also attends meetings of the
boards.
Reorganized, But Not Resolved
B
y definition, for the department to reorganize those regulatory
efforts under its control means the department could only complete
half of the job. Many of the underlying problems that existed when the
department was first created in 1929 and recreated in 1970 remain, as
was described to the Commission in testimony by the Center for Public
Interest Law:
It is unclear why the Legislature would direct DCA to "facilitate
the proper functioning of the free enterprise market economy"
but then place it over 40 semi-autonomous occupational licensing
agencies -- many of Which are delibera tely designed to limit Nthe
proper functioning of the free enterprise market economy"
without consumer benefit. And we fail to understand why the
Legislature would charge DCA with "fostering competition"
without also giving the DCA director sufficient authority to
interfere with the canel-like function of its boards which serve to
suppress competition, limit consumer choice in the marketplace
and anificially intla te the price of the services performed. ..
There are four central and interrelated issues that define the relationship
between the department and the boards, and as a result define the
problems and potential solutions to the department's organizational
architecture: board composition, the authority of the director, funding,
and the scope of the boards.
1. Board Composition
As early as 1961, the Legislature began to add non-professional
members to the regulatory boards in order to dilute professional bias.
This trend accelerated in more recent years to the point that all trade
type boards have public majorities and the medical-type boards have
greater public representation than in the past. The issue of board
composition has most recently been examined by the Legislature's
sunset review process. In most cases, the Joint LegislatiVe Sunset
Review Committee has concluded that non-professional representation
is adequate, although the committee has recommended some
adjustments.32
While adding public members appears to have given the boards greater
consumer orientation, few analysts believe the reform by itself has
converted the boards into vigorous enforcers of the public interest. One
recent director took the next step of scrutinizing nominees, and orienting
new appointees to their role as consumer guardian. He then maintained
those relationships to have influence over board decisions.
53
Little Hoover Commission: Consumer Protection
In addition to the consumer benefits of having public members on the
boards, changing board composition might also be a way to strengthen
the relationship between the boards and the department. In recent
years, a deputy director has served as a liaison to the boards. The next
step in the evolution would be to give the director an ex officio position
on each of the boards, allowing for more direct and public influence over
such important board decisions as selecting an executive officer, setting
standards and establishing enforcement strategies."
2. Director's Authority
While the statute makes the director the chief consumer protector in the
State, the director has little legal authority over the regulatory boards
that form the front line for much of that consumer protection. All
directors have had the power of persuasion over the boards, and some
directors have exercised that power with considerable ambition. One
recent director, for instance, targeted board executive officers that he
did not think were making the grade, and lobbied the boards to replace
those executives.
The director also has administrative control over board budgets, which
can increase the director's persuasiveness even on non-budgetary issues.
And by statute, boards must submit new rules and regulations to the
director for approval. Under the law, the director has 30 days to
disapprove the regulations on the grounds that they are injurious to the
public health, safety or welfare. Should the director veto proposed
regulations, the board can override the director with a unanimous vote.34
The problem with this provision is its limitations. It explicitly exempts
from a director's veto rules and regulations related to examinations and
qualifications of licensure -- two areas that the boards have used to limit
market entrants. In addition, many of the actions that the boards take
are not rules and regulations, but rather case-by-case decisions
concerning complaints and investigations. Finally, the law does not
include management decisions by the board, including the selection or
retention of an executive officer. As a result, the director has no say in
board decisions that are most likely to determine the intensity of the
board's consumer protection efforts.
The state Constitution provides that each board has the right to hire an
executive officer -- which is why directors have had to lobby board
members if they wanted to influence the hiring or firing of an executive.
In a few cases, the Legislature has found a way to give the director
some role in the selection process without impinging on the board's
constitutional prerogative. In those cases, the director may approve or
disapprove the board's selection of an executive officer.
54
Organizational Structure
3. Funding
Virtually all of the money that the department spends -- $306 million in
the 1997-98 budget year -. comes from special fees charged to
professions and businesses regulated by the department or one of the
boards. The department historically received a relatively small
contribution from the General Fund -- $1.2 million in fiscal year 1991·92,
the last year it received an appropriation -- to pay for general consumer
related programs.
The department now funds all of its administrative functions by tapping
the revenue collected by its regulatory bureaus and by assessing an
overhead charge to the regulatory boards. As early as 1937 the
department had the authority to assess the boards for services it
provided.3s The current fee is based on the department's assessment of
how much it costs to provide centralized services for the boards, pro
rated for the board's authorized number of personnel years. In some
cases, the pro-rata charge amounts to 13 percent of a board's budget
and in 1996-97 came to $8 million.'·
The Legislative Analyst believes the funding system reduces
accountability and the ability of the boards to control their own
budgets.37 And the policy implications of the financial arrangement go
even further.
• Shadow Budgeting. The administrative assessment functions as
a sort of budgeting sleight-of-hand. Department officials are
candid about the fact that since the department gets no General
Fund revenue that it must rely on the pro-rata administrative fees
to finance general consumer protection functions unrelated to
specific programs.
• Monopoly Service Provider. The boards pay for centralized
administrative services whether or not they use them. Some
boards, for instance, do their own personnel work - even though
they are paying the department to do it. At the very least this
engenders duplicative bureaucracies. But it also prevents the
boards (now captive customers] from choosing how to best meet
basic business needs.
• Melded Costs. Even if boards and bureaus are using all of the
services provided by the department, there is no clear connection
between the actual charge and the actual service. Personnel
costs, for instance, are higher for units with greater turnover than
for those with stable workforces. Since the assessments are not
based on the actual services as they are rendered, boards do not
experience -- and as a result, do not consider -- the costs or
savings that come from good management.
55
Little Hoover Commission: Consumer Protection
The considerable distance between the assessment or "chargeback" and
the actual cost of providing service was described to the Commission in
testimony by the Center for Public Interest Law:
The precise basis of the calculation of this chargeback is a
mystery to most DCA executive officers, and varies depending
upon the service provided. But an unscientific survey of several
boards indicates that the chargeback consumes approximately 5
to 13 percent of their annual budgets. DCA also has access to
revenue generated by its bureaus, which operate under the direct
jurisdiction of the DCA Director. To fund activities related to its
more general consumer protection mandate, DCA is forced to
cross-subsidize from its chargeback revenues. 3.
Representatives from the Center argue that because the special fund is
charged to all practitioners, all practitioners can pass those costs onto
consumers. That means that consumers and not the businesses or
professionals are actually paying for the regulatory programs. But even
if that argument were supported by a consensus of economists, the
center concedes that the department's budget is built on a questionable
legal foundation:
To the extent that California law expressly earmarks the licensing
and other fees collected by an occupational licensing agency for
specific and direct use by that agency to fund its licensing and
standards setting and enforcement activities, is DCA acting
improperly if it charges more than the actual cost of service
provided and uses excess chargeback monies for general
consumer protection activities unrelated to that particular
board?8
This financial arrangement has allowed the department to pursue some
general consumer protection actiVities. It has coerced some of the
boards to rely more on the department -- reducing the autonomy that
consumer advocates have railed against. And in some instances it may
have reduced the cost of individual services through economies of scale.
But it also has produced considerable resentment. It has allowed policy
makers to avoid the issue of funding general consumer protection
activities, And it has not rationally resolved the issue of which functions
are best performed by the boards and which by the department.
A separate funding issue concerns the actual fee. Most of the fees are
set in statute. For some regulatory programs, a fee range is specified in
statute -- giving the board or the department the ability to raise fees if,
for instance, they are needed to increase enforcement efforts. Some
professions have blocked legislative efforts to increase fees. And while
containing the cost of government is an important goal, department
officials and consumer advocates believe that a primary motivation on
the part of the professions has been to prevent the regulators from
4o
expanding enforcement efforts.
56
Organizational Structure
The fees should be high enough
LAO Assessment: Nix the Boards
to cover the fee-related activities.
The courts, however, have found
it to be illegal for special fees, The Legislative Analyst's Office believes the Department
of Consumer Affairs organizational structure is
when aggregated, to exceed the
fundamentally flawed. A 1995 analysis concluded;
cost of funding the related
activities, or for those fees to be
• Fractionalized organization hinders an effective
diverted to other uses.
and responsive process. We believe that the
current organizational framework of independent
The State maintains separate
regulatory programs does not give the State the
funds for each of the fees. As ability to either provide effective consumer
the Commission has observed in protection or sustain public confidence in the
previous studies, this regulatory programs.
arrangement complicates the
State's budgeting process -- and • Structure does not facilitate the needs of
business nor promote consumer protection. Each
tends to limit the activities of the
program is administered independently by
individual consumer protection
separate staff and management. This can hinder
units. The use of special funds,
coordination of regulatory efforts among
the Commission has observed,
programs, result in uneven enforcement activities
"tends to fix artificial limits on the
and records and limit the effectiveness and
scope of regulatory and
efficiency of the overall regulatory program in
enforcement programs and terms of ability to protect consumers.
influence decisions in specific
disciplinary cases. Rather than • Lack of oversight and control of independent
developing a program based on boards. Because of the independent status of
actual needs, the tendency is to the boards, there is not an effective departmental
build the program around the oversight or control of board activities.
Furthermore, many appointed board members are
amount of fees collected.
,,41
representative and practitioners of the
occupations and profeSSions they license and
Since boards and programs must
regulate. These factors can leave the
spend wh atever it costs to
appearance -- if nOt the reality -- of a lack of
examine and license applicants,
state control and conflicts ot interest, which in
the discretionary portion of the tum diminishes public confidence in the State's
budget is the enforcement end of regulatory process.
the spectrum. A number of large
states have averted these The LAO said the regulatory programs should be
problems by setting fees based eliminated and the functions consolidated within the
on the historical cost of providing department. The director could use advisory bodies if
the service and then appropriating needed. The LAO asserted the consolidation would
reduce costs,
the funds needed to do the
appropriate level of consumer
protection.
4. Board Functions
The boards' primary functions are to license members of a profession,
investigate complaints and take enforcement actions against violators.
For years, analysts have attempted to change the scope of board
functions to either encourage greater efficiency or to bolster their
consumer protection record.
57
Little Hoover Commission: Consumer Protection
As can be seen in the department's recent renovation, organizational
architects believe that centralizing common functions yields efficiency.
The effectiveness argument is based on the belief that licensing
requirements created by the boards have been too strict and the
enforcement efforts too weak. Centralizing either set of functions would
reduce the chances that the professions will control the regulatory
process.
Depending on how the functions are arranged, the scope of the boards
could span the continuum from completely self-contained as they were
historically, to a very limited or even advisory role in which they review
standards used for licensing and review enforcement actions taken
against individual professionals or businesses.
The argument for narrowly defining the boards' enforcement functions
is that boards with professional members should not determine which
complaints are investigated or which cases should proceed to revocation
or suspension hearings. Those are issues of law. Rather, the boards
should review decisions made by administrative law judges to ensure
that subject-specific regulations were correctly interpreted and applied
to individual cases.
Even when it was the Department of Vocational and Professional
Standards, the individual boards looked to the department to do some
functions, including some investigations.
But over the years, efforts to consolidate more board functions and
dilute board autonomy have been largely unsuccessful. In 1967, the
Little Hoover Commission urged better consolidation of administrative
services. And in 1979, the Commission recommended that enforcement
functions be consolidated.
Defining Goals for Structural Reform
S
ome policy analysts -- and previous Little Hoover Commission
reviews -- have asserted that centralizing functions would bring the
economies of scale to the department while reducing the bias of boards
toward the professions they regulate. Similar economies might be
expected by collapsing similar boards -- such as consolidating the health
related boards into a single healing arts board.
The research and analysis on this issue, however, is not unanimous. A
1991 report by the Auditor Generat for instance, concluded that few
additional financial benefits would come from further consolidating
functions of the regulatory boards it reviewed. The conclusions were
based in large part on the fact that many of the smaller boards already
rely on the Department of Consumer Affairs or the Department of
General Services to perform administrative functions such as budgeting
or personnel. 42
58
Organizational Structure
Researchers at the University of Southern California reviewed medical
and nursing boards throughout the nation and concluded that centralizing
administrative functions actually reduces disciplinary actions. The
analysis, however, showed that increasing public membership on
regulatory boards increases disciplinary actions.
Perhaps more importantly, the study showed that centralized
investigative units yielded more disciplinary actions, as did more
investigative staff regardless of how the personnel was organized. The
researchers found the results counter-intuitive, but from a broader
perspective they are not that surprising. Centralizing personnel or
budgeting mayor may not make the boards more efficient, but
centralizing those functions should not be expected to make them more
aggressive consumer guardians.43
Distilled, the previous analyses and reform efforts suggest two important
goals that should be used to guide future efforts to craft a better
consumer protection organization:
• Case-by-case efficiency. Historically organizational architects
relied on economies of scale through centralization to yield
efficiency. Those potential gains must now be weighed against
the flexibility, accountability and innovation obtained through
decentralization. As a result. the most efficient degree of
centralization changes from organization to organization and
sometimes manager to manager. The best business solution may
depend how well technology is employed to gather. store,
manage and disseminate information.
• Outcome-based effectiveness. One way to increase
effectiveness is through accountability. Traditionally the boards
have been accountable to the professions paying the fees. The
issue is how to change the structure to make the agencies
accountable to the consumers, or at least the consumer
representatives in the executive and legislative branch. One
means to that end would be to benchmark boards according to
desired outcomes, while reducing their direct dependence on the
professional fees that allow them to perform their duties.
How these principles are transferred onto an organizational chart
depends on one's perspective. All of the board executive officers
consulted by the Commission believe their agencies are now responsible
consumer protection entities and that the reform most needed is to
reduce or eliminate the assessment for services they do not use.
Many former directors believe the answer is to give the director more
control over the boards. Most consumer advocates would increase
scrutiny of the boards and decrease their autonomy.
One recent director recommends consolidating administrative and
investigative functions at the department, leaving the boards with the
59
Little Hoover Commission: Consumer Protection
tasks that benefit from having a plural body and subject expertise -
setting standards and reviewing enforcement actions that have been
heard by administrative law judges. The Little Hoover Commission made
a similar recommendation in 1967.
The Center for Public Interest
Benefits, Perils ofB oard-Based Government
Law believes the director should
have "sufficient statutory
authority to expose and eliminate In a 1965 report, the Little Hoover Commission identified
unnecessary andlor ineffective the characteristics of citizen boards to inform the debate
licensing barriers, and to then raging about how to best organize State operations,
The conclusions remain valid today:
encourage the establishment of
relevant licensing and continuing
The benefits af citizen boards include broader public
competence requirements for the
participation in government, the open manner in
protection of the public." The
which affairs are conducted, achieving a consensus of
Center would give the director the
views, providing a buffer against undue pressures,
authority to issue an "order to
and offering a needed protection against arbitrary
show cause" that a board's action. ..
activities are the minimum
necessary to preserve public The negatives have been identified as diffusion of
health and safety. And the responsibility, slowness to act, division of authority,
authority would cut the umbilical undue special interest representation, expense and
link between the fees paid by the isolation from normal processes of government,.,
professions and the boards'
The historic concem with licensing boards has been
budgets.
the presence of the special interests and the isolation
from normal processes of government,
In some ways that oversight is
now being conducted by the Joint
Overall the best uses of plural bodies have been
Legislative Sunset Review policy formation and rule-making, allocation of funds
Committee. The Committee's or grants and acting as 8 review tribunal for actions.
scrutiny has revealed that some
boards are doing a good job
protecting the public's interest, which can be interpreted to mean that
the performance of many boards could be improved without structural
reforms. The director of the department testified:
There is reason to believe that many of the boards are looking at
their operations and especially their enforcement priorities more
closely than they did in past years. The certainty of a critical
sunset review and the risk of being terminated has given them
added reason for self-examination - a reason to revisit the reason
for existence, and how well they are performing!·
The Committee, however, also revealed that some boards had serious
performance problems that were the direct result of leaving consumer
protection to industry-oriented, nearly autonomous and nearly invisible
boards,
The range of reform options is wide, and the examination of those
options has appropriately begun with the Legislature's board-by-board
review to determine which boards should continue at all. But at a
60
Organizational Structure
minimum, any reforms should seek to resolve the following structural
problems:
• Clarify the authorities between the board members and the
director. By creating a deputy director for board relations, the
department has tried to enhance policy coordination and
streamline administrative procedures. The department also has
initiated efforts to ensure board members know their customer is
the consumer." But the director's relationship is still defined
most by bureaucratic veto power, and the California's consumer
advocate still does not have explicit control over -- or even a
vote on -- the regulatory boards.
• Allow for the right level of centralizing functions. It is intuitive
that centralizing similar functions performed by a number of
agencies can create efficiencies by reducing duplication and from
economies of scale. But there also are problems with large
bureaucracies. They become hard to manage, bloated and do not
have a record for being customer-service oriented. And finally,
technology can change the economies of scale -- raising and
lowering them for different functions. In other words, the right
level of centralization depends on a variety of factors including
the competency of the individual units or the centralized unit.
Given the variables, it is difficult envisioning the right decision
being made in legislation or even in an annual budget process.
Increasingly, these decisions are managerial in nature, and can be
left to managers and appointees provided performance is
publicly measured.
• Untangle the funding strings. The purpose of special funds is to
create a revenue stream for a government function that serves
specific individuals or a portion of the population. The only real
limitation is that the fee does not exceed the cost of performing
the identified function -- there is no requirement that dollar for
dollar the money has to be kept separate. Currently the boards
use the special funds to reinforce their independence and the
regulated professions use those special funds to exert indirect
fiscal control over the boards.
Summary
T
he organizational issues facing the State's consumer protection
infrastructure are paramount, and the positions of the various
interest groups are entrenched. The problems are old and few solutions
are new. Still, as the financing of the regulatory programs devolves, as
the Legislature plays a more active oversight role, as directors do what
they can to build relationships within the existing walls, and as the
department's bureau-based reorganization is tested, new opportunities
are emerging to strengthen the department's structural weaknesses.
61
Little Hoover Commission: Consumer Protection
Recommendation 3: The boards should be transformedfrom nearly
autonomous units into policy-making bodies that set regulations and review
enforcement actions - allowing licensing, enforcement and administrative
activities to be coordinated and eventually consolidated within the department.
• This change should begin with the formal involvement of the
department director in the activities of every board by having a
seat on each board, even if that seat were routinely staffed by a
proxy.
• The Governor and the Legislature should enact legislation
providing the director of the department with the authority to
approve the selection of new board executive officers. The
legislation also should formalize the director's role in orienting and
training new board members to their task as guardians of the
consumers' interests.
• Fees collected from regulated professions should be aggregated
into one special professional regulation fund that is then
distributed among the boards and the department. This would
untie the fiscal relationship between the regulated and the
regulator, it would prevent regulated professions from starving
enforcement efforts, and it would erode the popular concept that
boards exist for the purpose and the benefit of the professions.
• The department's assessment on boards for administrative
services should be disaggregated by the services provided,
allowing the boards to select which services they want to pay for
while encouraging them to "purchase" those services as soon as
the department can perform them more cost-effectively than the
boards.
62
Interagency
Collaboration
.. The Department of Consumer Affairs is
encouraged by statute to create an
interdepartmental committee to coordinate
consumer protection activities, but recently
the department has relied on informal
cooperation.
.) The department is obligated by law to
assess the performance of consumer
programs in other state agencies.
•) The Department could capitalize on the
success of its Consumer Information
Center to coordinate and monitor the
efforts by other state agencies and provide
buyers with a reliable place to turn for
information and assistance.
63
Little Hoover Commission: Consumer Protection
64
Interagency Collaboration
Interagency Collaboration
Finding 4: State and local government efforts on behalf of consumers are
numerous and varied -- but they also are uncoordinated and as a result are
not as effective as possible.
I
n recent years more than a dozen state agencies have fully
developed consumer protection functions. In addition, the Attorney
General, many county district attorneys and some local governments
devote resources toward ensuring that the marketplace is functioning for
the benefit of consumers and policing individual cases of fraud and anti
competitive behavior.
All of these efforts are in addition to the Department of Consumer
Affairs' specific regulatory programs and its over-arching consumer
protection functions.
These various efforts are occasionally and only casually coordinated. In
some prominent cases, a coordinated review of complaints tipped off
investigators to grand schemes that abused consumers. In some cases,
county investigations have turned into multi-county investigations. But
at all levels, regulators and enforcers said these connections were made
informally -- giving credence to complaints from critics that the State's
limited consumer protection efforts are further limited by institutional
boundaries.
Coordination is not easy, but it is often the best way of ensuring the
most important consumer issues of the day are being addressed in the
most effective way. That coordination begins with strategically
monitoring consumer complaints and acting on the information.
65
Little Hoover Commission: Consumer Protection
Cooperation by Statute
P
olicy makers have long recognized that consumer protection requires
interagency cooperation. Those on the front lines have often
developed the professional relationships and multi-disciplinary
approaches that it takes to prevent and respond to marketplace abuses.
Some of these concepts and practices were formalized by the Consumer
Affairs Act of 1970, which establishes a Consumer Advisory Council and
directs the department to create an interdepartmental committee and to
assess the consumer-related performance of other state agencies.
The Consumer Advisory Council is supposed to be comprised of
business, labor and public representatives. As described in more detail
in Finding 2, the statute envisions that the CounCil involves stakehOlders
outside of government to help assess consumer needs and the
government's response. The department does not have a functioning
advisory council. In its last iteration, department officials said the
council had devolved into a forum for divisive politics rather than
consumer-oriented cooperation.
Similarly, the act encourages the director of the Department of
Consumer Affairs to establish a permanent venue for coordinating
interdepartmental consumer-related activities:
The director may create an interdepartmental committee to assist
and advise him in the implementation of his duties. The members
of such committee shall consist of the heads of state
departments, or their designees. Members of such committee
shall serve without compensation but shall be reimbursed of the
expenses actually and necessarily incurred by them in the
performance of their duties.
46
Recent department directors said they have frequent contact with
officials in other consumer-related agencies. However, the press of day
to-day business has prevented them from establishing a committee.
And whether or not the director develops a committee of peers, the
department is required by the law to assess the consumer-related efforts
of other state agencies:
The director shall submit to the Governor and the Legislature
during the month of December prior to each regular session of the
Legislature a full and accurate report of the activities of the
department relating to consumer affairs, and an evaluation of the
consumer programs of each state agency. Such report shall
include recommendations, when appropriate, for legislation which
will protect and promote the interests of consumers.
The required evaluation of the consumer programs of each
H.
state agency shall include, but is not limited to, comment with
66
Interagency Collaboration
respect to the scope, effectiveness, and efficiency of such
programs within each agency, as well as deficiencies noted in the
coordination administration or enforcement of such programs.
The director shall include within the report information regarding
his or her experience in obtaining and disseminating information
with respect to information available from other departments by
the state.47
The department does prepare an annual
report that describes the department's .•. The required evaluation oft he
activities and provides some consumer programs of each state agency
performance statistics. The report does
shall include, but is not limited to,
not describe or evaluate the consumer
related performance of other agencies comment with respect to the scope,
and it does not recommend legislation to effectiveness, and efficiency ofs uch
improve consumer protections.
programs within each agency, as well as
deficiencies noted in the coordination,
Cooperation and collaboration are
essential elements in consumer administration, or enforcement of such
protection because so many different programs.
agencies and all three levels of
Business and Professions Code § 312
government are involved.
The Attorney General has the primary
responsibility to enforce California's consumer protection statutes. Most
of the cases are brought under the Business and Professions Code
sections that prohibit false advertising.48
But the Attorney General also has a licensing and health quality
enforcement section, which represents the bureaus and boards under the
DCA umbrella and other state regulatory agencies.
More than 30 local districts attorneys have investigators and prosecutors
dedicated specifically to consumer-related issues, and many of the cases
that result in statewide or even interstate legal actions are initiated by
local prosecutors.
The district attorneys do have a standing committee comprised of
representatives from counties that have active consumer protection
units. The committee meets regularly to identify trends in complaints,
to stay up on changes in the law and developments in major court
actions.
Committee members said from their perspective the weakest link in the
chain is between local and state agencies. In particular they said the
state consumer-related investigators often do not provide the right
information in a timely way, reducing the ability of the prosecutors to
bring successful legal action. Those are the kinds of weaknesses that
could be strengthened by more routine and institutional collaboration.
67
Little Hoover Commission: Consumer Protection
Informal Cooperation Only
W
hile the department has not capitalized on the traditional
mechanisms for creating inter-departmental cooperation, it has
developed one program that has the potential to engender a more
seamless approach to consumer protection.
In 1994, the department created a Consumer Information Center to
consolidate the incoming calls for the boards and bureaus and it is
funded out of regulatory fees. But from its inception, the department
also saw the information center as a first (and whenever possible, last)
stop for consumers turning to the State for help.
The center -- which can be
Receiving Complaints
reached at BOO-952-5210 -- has
the ability to talk with consumers
in 140 different languages. It The Business and Professions Code requires the
Department of Consumer Affairs to receive and analyze
fielded 1.1 million telephone calls
complaints. Specifically, Section 325 requires:
in fiscal year 1996-97. In each of
the years that the center has
It shall be the duty of the director to receive
existed it has answered more
complaints from consumers concerning (a) unfair
calis, with shorter wait times and
methods of competition and unfair or deceptive acts
with fewer hang ups than the
or practices undertaken by any person in the conduct
year before.
of any trade or commerce; (bl the production,
distribution, sale and lease of any goods and services
The department does not undertaken by any person which may endanger the
discourage calls that do not relate public health, safety or welfare; "violations of
to a regulatory program within the provisions of this code relating to businesses and
Department of Consumer Affairs. professions licensed by any agency of the
Rather, operators are trained to department, and regulations promulgated pursuant
thereto; and (d) other matters consistent with the
assess the consumer's problem
purposes of this chapter, whenever appropriate.
and which of the hundreds of
federal, state, local or non
The code also requires the department to forward the
governmental agencies is best
information to appropriate authorities and to analyze
equipped to help that consumer.
complaints to detect trends. Specifically:
The department estimates that 20 It shall be the continuing duty of the director to
to 30 percent of the calls are discern patterns of complaints and to ascertain the
concerning issue areas that are nature and extent of action taken with respect to the
outside of areas in which DCA probable violations Or pattern of complaints.
has a specif~ consumer
protection program.
In 1996-97, the department referred nearly 15,000 calls to the Attorney
General and nearly 50,000 calls to the Department of Motor Vehicles.
But call center operators also directed consumers to local Better
Business Bureaus more than 12,000 times, and to specific local
government agencies nearly 50,000 times.
68
Interagency Collaboration
A frequent compliment from callers is that they were pleasantly
surprised to quickly be able to speak with a live and knowledgeable
person -- who may not have had all of the answers, but could listen to
their problem and simply tell them whether there was someplace in
government they could turn for help. By itself that is a valuable service
for the less sophisticated taxpayers in an increasingly complex and
automated world.
Not surprisingly, the major issue with the call center is a lack of money.
Like all other department activities, the general consumer protection
workload associated with the call center is funded by blending licensed
based special fees into programs that service those licensing programs.
In 1996-97 the department spent $2.8 million operating the call center
and sought a General Fund appropriation of $880,000 to cover the costs
of fielding calls unrelated to special-fund programs. The Legislature
denied the request. The department repeated that request in the 1997-
98 budget process. The Legislature is reluctant to allocate General Fund
money to a function that from a legal standpoint exists to serve specially
funded programs -- and either way seems to be doing just fine without
General Fund money.
However, the department is required by law to act as a clearinghouse for
all consumer complaints -- whether or not they concern the department's
programs. The director is required to receive and forward complaints to
appropriate authorities. The director is required to analyze the
complaints to detect trends.49
The Consumer Information Center is performing that function -- but only
to a limited degree. Between 20 and 30 percent of the calls do not have
anything to do with the department's specially funded programs. Many
of those calls do not fall within the "jurisdiction" of another agency. But
that does not mean the issue is not real or unimportant to the taxpayer,
who may be making their only call to a government agency in months.
If broadened, the Consumer Information Center could be more than one
stop shop for consumers. It could be a diagnostic tool that all
departments with consumer-related responsibilities could use to detect
problems in the marketplace. The department also could follow up on
complaints received through the call center to determine the
effectiveness of its programs and those of other agencies, as envisioned
by the annual reporting requirement in the statutes. Developing a follow
up mechanism could be particularly valuable in determining if
enforcement efforts -- whether by regulatory boards or traditional law
enforcement agencies -- are vigorous enough.
Consumer Affairs officials said other departments have cooperated with
the call center in terms of providing information that operators can
distribute. But the other departments are not collaborating to any
significant degree to make the information center more useful to either
consumers or public agencies charged with protecting consumers.
69
Little Hoover Commission: Consumer Protection
Beyond Information
T
here will never be enough money to fund all of the consumer
protection activities that might be warranted. Nor is it likely to ever
make sense to consolidate all consumer-related functions into a single
agency, or even at a particular level of government.
But clearly consumers would be served better if protection efforts were
guided by two fundamental principles: first, that government should
work in the most seamless way possible, and second that all of the
various tools and talents represented by the various agencies are acting
in an orchestrated and effective manner.
In the course of this review, consumer protection staffs often suggested
nuts and bolts ways that investigators from other agencies could act
more effectively, how information about bad actors could be better
disseminated to the public. and how scarce resources could be better
targeted toward egregious offenders. These kinds of assessments and
ideas should be the basis for continuous improvement of the State's
efforts. But this will only be the case if there is an ongoing interest in
collaboration and an institutionalized mechanism for assessing and
refining the consumer protection network.
Consumer advocates believe that until the State and local agencies
strategically gather and assess complaint information, enforcement will
be sporadic and ineffective.
50
A number of reviews over the years by the Bureau of State Audits show
that many regulatory agencies are slow to investigate and even slower
to act. even to the point of missing legal deadlines. Those audits show
51
the importance of the department's role in following up on complaints
that are forwarded to other agencies.
And a former director of the department recommends that the
department formalize the process for sharing information between the
Department of Consumer Affairs, the Attorney General, local district
attorneys and others to strengthen enforcement efforts. 52
Summary
T
he Department of Consumer Affairs has an obligation to make sure
that consumers are getting their money's worth out of the State's
consumer-related programs. The department also has an opportunity to
inspire collaboration among the various regulators and law enforcement
agencies charged with preventing and responding to market abuses. The
department can begin to meet its obligation and to capitalize on present
opportunities by expanding its ability to receive. analyze and follow up
on consumer complaints.
70
Interagency Collaboration
Recommendation 4: The Department of Consumer Affairs should develop a
Consumer Protection Alliance to coordinate the activities between state and
local agencies responsible for consumer protection.
• The top officials from the agencies represented in the alliance
should meet at least annually to establish goals for the coming
year and to assess the progress made toward already established
goals. The alliance also should establish technical committees of
managers and supervisors to identify specific problems and
recommend solutions that would provide seamless and effective
consumer protection.
• The alliance should help the department to fashion a process and
establish standards that the department should use to fulfill its
statutory obligation to assess and report on the consumer
protection activities of other state departments.
• The department's Consumer Information Center should be
formally designated and widely advertised as the central contact
point between California consumers and the State. While the
center is paid for with special funds, it clearly operates as a
primary contact for consumers with complaints that fall within
the jurisdiction of other agencies or within the jurisdiction of no
particular government agency. While some General Fund revenue
is warranted for this effort, the department should also implement
available technologies to track and assess other agencies for the
calls fielded by the Consl)mer Information Center that fall within
the responsibility of those other agencies.
71
Little Hoover Commission: Consumer Protection
72
Conclusion
73
Uttle Hoover Commission: Consumer Protection
74
Concfusion
Conclusion
T
he rationale, the intensity and the focus of consumer protection
issues change with the times.
As babyboomers reach retirement age, policy pundits expect consumers
to clamor for more oversight of skilled nursing homes and the funeral
industry, just as graying and balding consumers are now focused on
food and pharmaceutical safety.
Thirty years ago, consumer advocates rallied public support for more
government action by railing against the abuses of uncaring businesses.
Today, advocates argue first and foremost that effective consumer
protection increases the efficiency of the free market -- and as a result
is good for consumers, producers and the government.
Naturally, government needs to change with the times, as well. Fraud
investigators now need to tail door-to·door shysters and cyberspace
scammers. Consumer education efforts need to be Internet-based and
market-targeted. A generation ago the hot consumer topic was credit
abuse; now it is identity theft.
In assessing the ability of the Department of Consumer Affairs to meet
these challenges, the Uttle Hoover Commission was too often told: "We
are doing the best we can with what we have got." Even if that is true,
that is not the benchmark the State should be striving for.
Because consumer education saves money and prevents the need for
costly government intervention in markets, the State needs to restore
75
Little Hoover Commission: Consumer Protection
General Fund support for at least the most important consumer
education needs.
Because the public expects the government to act in the public interest -
and expects policy makers to at least be told how their decisions will
affect the public interest -- the State needs to restore its consumer
advocacy efforts.
Because the Department of Consumer Affairs is still burdened by an
organizational structure that discourages efficiency and frustrates
consumer protection, at least incremental improvements need to be
made to clarify the director's authority in relation to the boards.
And because government's consumer protection functions are as diverse
as the market, the State needs to restore the relationships that yield
cooperation. It can begin that process by gathering, analyzing and acting
on the information that will ensure government is responding to the most
important consumer issues of the day.
The Little Hoover Commission's recommendations would require some
additional expenditure of public funds. But if implemented correctly, the
recommendations also could be expected to make the consumer
protection apparatus more efficient. And by increasing the effectiveness
of those protection efforts, the recommendations would save the money
of taxpayers in their role as consumers.
76
Appendices
77
Little Hoover Commission: Consumer Protection
78
Appendices
APPENDIX A
Roundtable Participants
In the course of the consumer affairs study, a number of roundtable discussions were
conducted to understand the historical context of consumer protection issues. The following
persons were invited to participate in those discussions.
legislative Roundtable
State Capitol, Sacramento
October 6, 1997
Jay J. DeFuria Andy Meyers
Principal Consultant Chief Consultant
Senate Business and Professions Com. Assembly Consumer Protection Com.
Michael V. Abbott Sailaja Cherukuri
Consultant Senior Consultant
Senate Business and Professions Com. Assembly Consumer Protection Com.
Julie Simon Peter Renevitz
Minority Consultant Minority Consultant
Senate Business and Professions Com. Assembly Consumer Protection Com.
District Attorney Roundtable
Alameda County District Attorney's Office
October 10, 1997
John Wilson Mike Botwin
San Mateo County Deputy Attorney General
District Attorney's Office Attorney General's Office
Chair, CDAA Consumer Protection
Subcommittee Bill Newsome
Deputy City Attorney
Thomas Papageorge San Diego City Attorney's Office
Head Deputy District Attorney
Los Angeles District Attorney's Office
Rich Michaels
Chief Assistant District Attorney
Alameda County District Attorney's
Office
79
Little Hoover Commission: Consumer Affairs
Business Roundtable
State Capitol, Sacramento
October 28, 1997
Barry Goggin Sharon Hilke
President Executive Director
Better Business Bureaus of California California Assn. of Licensed Investigators
Kit Costello Tom Holsman
President Executive Vice President
California Nurses Association Associated General Contractors Assn ..
Fred Main Dennis DeCota
General Counsel Executive Director
California Chamber of Commerce California Service State and Automotive
Repair Assn ..
Advocates Roundtable
State Capitol, Sacramento
October 6, 1997
Jon Golinger Pat McGinnis
Consumer Advocate President
California Public Interest Research Group California Advocates for Nursing Home
Reform
Earl Lui
Advocate Cher Mcintyre
Consumers Union Director of Advocacy
Consumer Action
David Ball
President Nettie Hoge
California Consumer Affairs Association Executive Director
The Utility Reform Network
Julianne D'Angelo Fellmeth
Administrative director Jim Conran
Center for Public Interest Law Former Director
Department of Consumer Affairs
Michael Ross
President Mark Savage
California Alliance for Consumer Public Advocates
Protection
80
Appendices
APPENDIX B
Interviews
The following persons are among those who were interviewed in the course of the Consumer
Affairs study to help the Little Hoover Commission understand the issues and explore possible
solutions.
Joanne C. Kozberg Stephen P. Sands
Secretary Executive Officer
State and Consumer Services Agency Board of Architectural Examiners
Wayne Smith, Chief of Staff Jim Conran
Bob Mukai, Chief Assistant, Civil Law Former Director
Attorney General's Office Department of Consumer Affairs
Michael P. Kenny Carla Framiglio
Executive Officer Assistant Deputy Director
Air Resources Board Licencing and Certification
Department of Health Services
Keith Paul Bishop
Commissioner Richard Spohn
Department of Corporations Former Director
Department of Consumer Affairs
Sally Reed
Director Marjorie Berte
Department of Motor Vehicles Director
Department of Consumer Affairs
Jim Antt Jr.
Commissioner Larry Brown
Department of Real Estate Executive Director
California District Attorneys Association
Sherry Mehl
Executive Officer Barry Goggin
Board of Behavioral Science Examiners President
Better Business Bureaus of California
Patricia Harris
Executive Officer Calvin Smith
Board of Pharmacy Department of Finance
81
Little Hoover Commission: Consumer Affairs
82
Appendices
APPENDIX C
Little Hoover Commission Consumer Affairs Advisory Committee
The following people served on the advisory committee for the Consumer Affairs study. Under
the Little Hoover Commission's process, advisory committee members provide expertise and
information, but do not vote on the final product.
Michael V. Abbott, Consultant William P. Conway, Jr., Exec. Vice Pres.
Senate Business & Professions Com. California Mortuary Alliance
Assemblymember Elaine Alquist Kit Costello, President
Assembly Consumer Protection Com. California Nurses Association
Jim Antt, Jr., Commissioner Senator William Craven, Member
Department of Real Estate Senate Business & Professions Com.
Jerry Beavers Assemblywoman Susan Davis, Chair
Legislative Analyst's Office Assembly Consumer Protection Com.
Kimberly Belshe, Director Dennis DeCota, Executive Director
Department of Health Services Calif. Service StationiAuto. Repair Assoc.
Marjorie Berte, Director Jay J. De Furia, Principal Consultant
Department of Consumer Affairs Senate Business & Professions Com.
Assemblyman Bill Campbell, Vice Chair Julianne D' Angelo·Felimeth, Adm. Dir.
Assembly Consumer Protection Com. Center for PubliC Interest Law, USD
Sailaja Cherukuri, Senior Consultant Assemblymember Liz Figueroa, Member
Assembly Consumer Protection Com. Assembly Consumer Protection Com.
Jim Conran, President Assemblyman Brooks Firestone, Member
Consumers First Assembly Consumer Protection Com.
Assemblyman Peter Frusetta, Member Senator David Kelley, Member
Assembly Consumer Protection Com. Senate Business & Professions Com.
Bill Gage, Chief Consultant Clark Kelso, Director
Jt. Legislative Sunset Review Committee Institute for Legislative Practice
Barry Goggin, President Joanne C. Kozberg, Secretary
Better Business Bureaus of California State & Consumer Services Agency
Jon Golinger, Advocate Wes Larson, Minority Consultant
Calif. Public Interest Research Group Assembly Republican Caucus
Nancy Gutierrez, Director Senator Barbara Lee, Member
Dept. of Fair Employment & Housing Senate Business & Professions Com.
83
Little Hoover Commission: Consumer Affairs
Sharon Hilke, Executive Director Patricia McGinnis, President
Calif. Assoc. of Licensed Investigators Calif. Adv. for Nursing Home Reform
Nettie Hoge, Executive Director Sally Reed, Director
The Utility Reform Network Department of Motor Vehicles
Tom Holsman, Exec. Vice President Peter Renevitz, Minority Consultant
Associated Gen. Contractors of Calif. Assembly Republican Caucus
C. Kirk Hutson, Chief of Staff Senator Herschel Rosenthal, Member
Assemblyman Tom McClintock Senate Business & Professions Com.
Senator Maurice Johannessen, Vice Chair Michael Ross, President
Senate Business & Professions Com. Calif. Alliance for Consumer Protection
Cher Mcintyre, Director of Advocacy Mark Savage, Advocate
Consumer Action Public Advocates Inc.
Andy Meyers, Chief Consultant Julie Simon, Minority Consultant
Assembly Consumer Protection Com. Senate Business & Professions Com.
Michael Miller, Consultant Kurt Sjoberg, California State Auditor
Office of Legis. Dev. & Assistance Bureau of State Audits
Assemblyman Jim Morrissey, Member Richard Steffen, Chief Consultant
Assembly Consumer Protection Com. Jt. Legis. Task Force on Gov. Oversight
Assemblymember Grace Napolitano Assemblymember Virginia Strom-Martin
Assembly Consumer Protection Com. Assembly Consumer Protection Com.
Assemblymember Deborah Ortiz, Member Assemblyman Nao Takasugi, Member
Assembly Consumer Protection Com. Assembly Consumer Protection Com.
Senator Jack O'Connell, Member Brian A. Thompson, Acting Commissioner
Senate Business & Professions Com. Department of Corporations
Mike Peterson, Minority Consultant Betty Jo Toccoli, President
Assembly Republican Caucus Calif. Small Business Assoc.
Senator Richard Polanco, Chair Assemblyman Scott Wildman
Senate Business & Professions Com. Assembly Consumer Protection Com.
Earl LUi, Advocate
Consumers Union
Assemblyman Mike Machado, Member
Assembly Consumer Protection Com.
Fred Main, General Counsel
California Chamber of Commerce
84
Appendices
APPENDIX D
Witnesses Appearing at
Little Hoover Commission
Consumer Affairs Public Hearing
November 20, 1997
Sacramento
Marjorie Berte Kurt Sjoberg
Director Auditor
Department of Consumer Affairs Bu reau of State Audits
Hershel Elkins Julianne D'Angelo Fellmeth
Senior Assistant Attorney General Administrative Director
Consumer Law Unit Center for Public Interest Law
Ron Russo Jim Conran
Senior Assistant Attorney General President
Licensing Unit Consumers First
John Wilson Jon Golinger
Deputy District Attorney Advocate
San Mateo County District Attorney California Public Interest Research Group
Consumer & Environmental
Protection Unit
85
Little Hoover Commission: Consumer Affairs
86
Appendices
APPENDIX E
The following table breaks out detailed information on the semi-autonomous boards and
commissions under the Department of Consumer Affairs "umbrella."
Architectural Examiners 21.5 20,407 N/A
i
Athletic Commission 9.8 1,820 580 1,081 •
Behavioral Science 31.5 50,392 N/A 4,369
Examiners
Contractors State License 471.7 210,148 3,842 41,124 i
Dental Examiners 46.8 34,643 35,176 5,628
Dental Auxiliary 7.5 37,945 32,058 1,248
Geologists/Geophysicists 4.0 4,470 1,926 798
Medical Board 278.8 103,162 8,014 32,750
Registered Dispensing 1.0 5,878 N/A 261
Opticians
Outpatient Surgery 1.0 N/A N/A 27
Clinics
Licensed Midwifery 0.5 3 N/A 18
Acupuncture 6.0 3,482 55 1,187
Hearing Aid Dispensers 2.7 1,865 N/A 586
Physical Therapy 5.5 18,022 N/A 1,973
Physician Assistant 3.7 11,067 215 765
Podiatric Medicine 4.0 2,077 414 966
Psychology 10.0 13,340 N/A 2,787
Respiratory Care 12.4 13,220 726 2,117
Speech Pathology and 2.0 8,407 N/A 308
Audiology
87
Little Hoover Commission: Consumer Affairs
• Nursing Home Admin. 6.0 2,743 726 449
Optometry 6.0 5,763 2,033 1,003
Pharmacy 46.0 52,149 3,569 $5,788
• Professional Engineers 36.0 90,012 187,349 6,620
Registered Nursing 94.0 234,168 52,437 12,008
Court Reporters 3.5 7,834 N/A 846
Structural Pest Control 25.5 16,842 4,170 3,150
Veterinary Medical Board 4.6 7,737 2,350 1,204
Registered Veterinary 1.0 N/A 2,873 104
Technician
Vocational Nurse 30.1 65,895 N/A 3,245
Psychiatric Technician 4.8 11,232 N/A 900
Total 1,236.9 1,020,821 338,513 $145,941
88
Endnotes
89
Little Hoover Commission: Consumer Affairs
90
Endnotes
ENDNOTES
1. The history of the consumer movement was drawn from a number of general literature
sources, but predominantly from: Robert L. Mayer, The Consumer Movement, Guardians of
the Marketplace, Twayne Publishing, 1989.
2. A detailed description of this trend and the governmental responses is contained in the
Little Hoover Commission's 1996 report, When Consumers Have Choices: The State's Role
in Competitive Utility Markets.
3. Business and Professions Code § 301.
4. Business and Professions Code § 302(g).
5. David L. Weimer and Aidan R. Vining, Policy Analysis: Concepts and Practice, Englewood
Cliffs: Prentice Hall, 1989, and Mayer, op cit.
6. Julieanne D' Angleo Fellmeth, administrative director, Center for Public Interest Law, in
testimony to the Little Hoover Commission, Nov. 20, 1997.
7. Earl Lui, advocate, Consumers Union, in testimony to the Little Hoover Commission, Nov.
20,1997.
8. Herschel Elkins, Sr., Assistant Attorney General, Consumer Law Unit, in testimony to the
Little Hoover Commission, Nov. 20, 1997.
9. On April 30, 1998, the Administration proposed a Governor's Reorganization Plan that
would create a Department of Managed Health Care to assume the health·related regulatory
duties of the Department of Corporations. The Legislature had not considered that proposal
at the time this report was adopted by the Commission.
10. Marjorie Berte, director, Department of Consumer Affairs, in written testimony to the
Little Hoover Commission, submitted Oct. 28, 1997.
11. Personal interview with Richard Spohn, former DCA director, with Commission staff.
12. Joint Legislative Sunset Review Committee, April 1997, SPCB-2; and AB 910 (Speier,j
(Chapter 381, Statutes of 1995).
13. Joint Legislative Sunset Review Committee, Findings and Recommendations, April 1997.
14. Ibid.
15. Ibid.
16. Department of Consumer Affairs, Business Strategic Plan.
17. John Wilson, Deputy District Attorney, Consumer Law and Environmental Protection Unit,
San Mateo County District Attorney's Office, in testimony to the Little Hoover Commission
on Nov. 20, 1997, on behalf of the California District Attorneys Association, Consumer Affairs
Subcommittee.
91
Little Hoover Commission: Consumer Affairs
18. Interview with Dispute Resolution Office coordinator Albert Balingit, April 28, 1998.
19. Fellmeth testimony, op cit.
20. Consumers Union and CALPIRG at Consumer Advocates Round Table.
21. Jim Conran. former director of the Department of Consumer Affairs, in testimony to the
Little Hoover Commission, Nov. 20, 1997.
22. Fellmeth, op cit.
23. Fellmeth, op cit.
24. California Public Interest Research Group, The Decline of Consumer Representation in the
Deukmejian Administration, April 24, 1984.
25. Jon Golinger, Consumer Program Director, California Public Interest Research Group, in
testimony to the Little Hoover Commission, Nov. 20,1997,
26. Jon Golinger, Consumer Program Director, California Public Interest Research Group, in
written correspondence to the Commission, April 25, 1998.
27. Ray Saatjian, deputy director for legislation, in personal communication with Commission
staff.
28. Business and Professions Code § 335(gl.
29. CALPIRG, 1984, op cit.
30. Business and Professions Code § 315 et seq.
31. Berte testimony, page 8.
32. Joint Sunset Review Committee, April 1997, page 6.
33. The Little Hoover Commission made a similar recommendation in 1967, but department
officials said the issue has not been raised recently. In 1967, the Commission opined:
"Another method of broadening the interest base of the board membership -- other than the
addition of more public members -- would be the ex officio membership of the director of the
department or his designee. This would have the added advantage of permitting improvement
in department-wide coordination and introduce a kind of management expertise that is now
lacking on many boards, which are frequently called upon to decide matters having significant
administrative ramifications."
34. Business and Professions Code § 313.
35. Business and Professions Code § 201.
36. Joint Sunset Review Committee, April 1997, Crosscutting p. 4.
37. As quoted by Sunset Review Committee, April 1997.
92
Endnotes
38. Fellmeth, op cit.
39. Ibid.
40. Marjorie Berte, director of the Department of Consumer Affairs, and former director Jim
Conran in discussions with the Commission's Advisory Committee.
41. Commission on California State Government Organization and Economy, An Examination
of the Department of Professional and Vocational Standards, State of California, 1967.
42. Auditor General of California, The Potential Benefits of Further Centralizing the Functions
of State Entities that Regulate Professions Appear Limited, P-22, May 1991.
43. Elizabeth Graddy and Michael B. Nichol, "Structural Reforms and Licensing Board
Performance:' American Politics Quarterly, Vol 18., No.3, July 1990, Sage Publications.
44. Berte testimony, op cit., page 38.
45. Berte testimony, op cit. Interview with Jim Conran, former director of the Department
of Consumer Affairs, with Commission staff.
46. Business and Professions Code § 311.
47. Business and Professions Code § 312.
48. Elkins testimony, op cit., and Business and Professions Code § 17500.
49. Business and Professions Code § 326.
50. Lui testimony, op cit, and in discussions with the Advisory Committee.
51. Kurt Sjoberg, State Auditor, in testimony to the Little Hoover Commission.
52. Conran testimony, op cit.
93
I
r
LITTLE HOOVER COMMISSION FACT SHEET
The little Hoover Commission, formally known as the Milton Marks "little Hoover"
Commission on California State Government Organization and Economy, is an independent
state oversight agency that was created in 1962. The Commission's mission is to
investigate state government operations and -- through reports, and recommendations and
legislative proposals -- promote efficiency, economy and improved service.
By statute, the Commission is a balanced bipartisan board composed of five citizen
members appointed by the Governor, four citizen members appointed by the Legislature,
two Senators and two Assembly members.
The Commission holds hearings on topics that come to its attention from citizens,
legislators and other sources. But the hearings are only a small part of a long and thorough
process:
•
Two or three months of preliminary investigations and preparations come
before a hearing is conducted.
* Hearings are constructed in such a way to explore identified issues and raise
new areas for investigation.
* Two to six months of intensive fieldwork is undertaken before a report -
including findings and recommendations -- is written, adopted and released.
•
Legislation to implement recommendations is sponsored and lobbied through
the legislative system.
•
New hearings are held and progress reports issued in the years following the
initial report until the Commission's recommendations have been enacted or
its concerns have been addressed.
Additional copies of this publication may be purchased for $5.00 per copy from:
Little Hoover Commission
925 L Street, Suite 805
Sacramento, CA 95814
Make checks payable to Little Hoover Commission